Our professionals are members of various industry associations, from the MRIA (Marketing Research and Intelligence Association) and the QRCA (Qualitative Research Consultants Association) to Esomar (World Association of Opinion and Marketing Research Professionals). These memberships help keep us up-to-date on emerging best industry practices throughout the international market research community.
We’re in the business of people. So we believe in giving back to the people around us in any way we can. That’s why we get involved with organizations that are making a real difference in our local community. Organizations like the Diabetic Children’s Foundation, Ste. Justine Children’s Hospital and Sun Youth. We not only donate funds to these causes, but our dedicated employees volunteer their time as well, helping out with everything from food drives to dragon-boat fundraisers.
We are also big believers in the importance of education, which is why we support several local universities and colleges. We host regular workshops to introduce students to some of the practical applications of market research, giving them a behind-the-scenes perspective on the industry. We also fund a successful and long-running scholarship program at HEC Montréal, the University of Montreal’s business school.
We make it a priority to protect all information we gather for our clients and ensure it is treated as strictly confidential. And we protect the personal information and confidentiality of everyone who participates in our studies.
To make sure all information relating to our research studies stays private and secure, we follow industry standard practices and respect the guidelines of MRIA and Canada’s federal government Privacy Act.