Our Web site testing has involved four major methodologies, employed separately or in combination: focus group, individual interviews during Web navigation sessions (with or without video capture), pop-up Web surveys, and Web surveys by invitation.

When the situation demands it, Ad Hoc Research calls on is partner, Yu Centrik, a firm of software and Web site efficiency experts that has developed a unique expertise in terms of the evaluation and optimisation of interactive systems (Web sites, CD-ROMs, telephone applications, interactive games, interactive kiosks, etc).