QUALITATIVE RESEARCH QUANTITATIVE RESEARCH PRODUCTS WEB RESEARCH OMNIBUS
  • Eliminating the influence of other participants has proven to be particularly useful in evaluating comprehension. Within the context of a focus group, after one person describes how he or she would access a specific piece of information, it becomes difficult to know whether the other participants would have arrived at the same solution. This being said, sometimes we turn the focus groups to evaluate a site.
  • Our focus rooms can be transformed into computer labs, so that each participant has access to a computer.

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