On-line focus Groups

On-line focus groups use the "chat" technique to link moderator and participants via the Internet. The groups, which take place in real time, allow participants to share their opinions on a given topic.

On-line focus groups are particularly useful for obtaining the spontaneous reactions of individuals who are geographically dispersed or have limited mobility - individuals who otherwise would not be able to get together. This format is also suitable when the discussions are of a delicate or intimate nature, because it allows participants to remain anonymous.