Super-groups

Ad Hoc Research has extensive experience in coordinating and moderating super-groups. At the crossroads of qualitative and quantitative research, this methodology brings together 30 to 50 respondents and a moderator in a single room. Super-groups resemble a classroom situation more than they do a focus group, since the moderator asks the group a series of structured questions and participants respond individually, either electronically or on paper, without any discussion.

Next >