Once the responses have been collected, the large group is usually divided into smaller groups of 8 to 10 people, according to pre-determined criteria, to discuss the answers given during the first phase. In this discussion, the reasons behind the opinions expressed can be explored. Thus, by combining super-groups with traditional focus groups, we obtain result that are both quantitative and qualitative.

Ad hoc research has its very own super-group room: The Forum.

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