After one of our recent Marketing Research Online Communities (MROC), a participant revealed the secret of her active involvement: I liked the freedom and the encouragement of imagination. Going outside the box of asking «do you like this product» to «how does this product make you feel» was refreshing and fun for me in expressing my points. This platform allows me to feel like I can give my honest feedback without being judged by others. Okay, but how exactly do you engage your MROC participants? Here are six tips to help you master the art of participation encouragement.

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