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Why I'm Thinking About Re-wiring

Categories : News
Why I'm Thinking About Re-wiring

Like many, I am a cord cutter. Chiming along with the “everything-is-online” choir, I opted to rely on broadband and a data plan to serve my content needs. Originally, it just made sense to do away with a medium that seemed redundant and expensive. Some studies estimate that cord cutting has reached 5.7% in Canada1.

However, perhaps because I'm not a digital native, my content experience, post-TV, has felt unsatisfying and… incomplete.

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Is it the dawn of the apocalypse for movie theaters?

Apparently it’s been a bad summer for box office sales. In fact, not such a great decade or two, with attendance and ticket sales fluctuating in a slow but steady downward trend. Clamours of extinction come as no surprise in the face of an inexorable shift towards “on demand” content consumption, where consumers can watch what they want when they want. Movie theaters are thus faced with a classic content and container problem.

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