{"version":"1.0","provider_name":"Ad Hoc Research","provider_url":"https:\/\/www.adhoc-recherche.com\/en","author_name":"Cedrick Hached","author_url":"https:\/\/www.adhoc-recherche.com\/en\/author\/cedrick-hached\/","title":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D'EMBALLAGE? - Ad Hoc Recherche","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"aFXD6MBGW5\"><a href=\"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/\">COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/embed\/#?secret=aFXD6MBGW5\" width=\"600\" height=\"338\" title=\"&#8220;COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?&#8221; &#8212; Ad Hoc Recherche\" data-secret=\"aFXD6MBGW5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adhoc-recherche.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","thumbnail_width":266,"thumbnail_height":188,"description":"L'emballage est aux produits commerciaux ce que l'uniforme est au pompier. Un \u00e9l\u00e9ment constitutif de leur identit\u00e9. En ce sens, un emballage, tout comme un uniforme, \u00ab parle \u00bb. En un simple coup d'oeil, le consommateur doit, m\u00eame sans connaitre le produit, pouvoir extrapoler sa fonction, ses b\u00e9n\u00e9fices, ce qui le distingue des concurrents et en quoi il est le mieux en mesure de r\u00e9pondre \u00e0 ses besoins particuliers."}