{"version":"1.0","provider_name":"Ad Hoc Research","provider_url":"https:\/\/www.adhoc-recherche.com\/en","author_name":"Sebastian Hell","author_url":"https:\/\/www.adhoc-recherche.com\/en\/author\/sebastian-hell\/","title":"WHY CONDUCT TRACKING STUDIES, PART ONE - Ad Hoc Recherche","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5Ed8RHzTET\"><a href=\"https:\/\/www.adhoc-recherche.com\/en\/why-conduct-tracking-studies-part-one\/\">WHY CONDUCT TRACKING STUDIES, PART ONE<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adhoc-recherche.com\/en\/why-conduct-tracking-studies-part-one\/embed\/#?secret=5Ed8RHzTET\" width=\"600\" height=\"338\" title=\"&#8220;WHY CONDUCT TRACKING STUDIES, PART ONE&#8221; &#8212; Ad Hoc Recherche\" data-secret=\"5Ed8RHzTET\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adhoc-recherche.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/1c08939f1630f980404a7f7c86c39c2f1443529797_blogpost_thumb_blog.jpg","thumbnail_width":267,"thumbnail_height":189,"description":"For the better part of a decade, I was a tracking study specialist. Some clients thought Customer-Service was my last name and others were surprised to find out I also did other types of studies, even qualitative ones. One such client was a small bank which surpassed its early expectations so much that they decided to expand and branch out, and they started buying insurance companies left and right, going outside their fields of expertise to diversify their assets. Tracking studies helped them improve the service and their product offerings in some sectors while assessing what wasn\u2019t working. Customer satisfaction trackings with existing customers, new clients and former consumers being treated and surveyed equally let them improve the parts of the business that clients - the brand\u2019s source of income and profit - were witnesses to. This gave the head honchos enough time to convene, analyse the data and cross-reference it with their internal accounting, and take the required amount of time to turn their ship around and figure out which assets to keep and which didn\u2019t fit their business model as well as they\u2019d initially thought."}