{"id":1274,"date":"2018-08-07T18:17:00","date_gmt":"2018-08-07T22:17:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1274"},"modified":"2022-05-24T18:17:22","modified_gmt":"2022-05-24T22:17:22","slug":"les-chatbots-sont-ils-lavenir-de-la-recherche-marketing","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/","title":{"rendered":"LES CHATBOTS SONT-ILS L&rsquo;AVENIR DE LA RECHERCHE MARKETING?"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Les Chatbots (ou robots conversationnels) sont des points de contact interm\u00e9diaires qui sont de plus en plus utilis\u00e9s par les marques pour interagir avec leurs consommateurs en temps r\u00e9el. Lorsque vous naviguez sur un site Web, qu\u2019une fen\u00eatre s\u2019ouvre et qu\u2019un conseiller vous propose de l\u2019aide, c\u2019est en fait un robot qui se cache derri\u00e8re. Ces conseillers sont des robots programm\u00e9s pour interagir avec vous comme le ferait un humain. Ils permettent aux consommateurs d\u2019avoir instantan\u00e9ment acc\u00e8s \u00e0 un service \u00e0 la client\u00e8le rapide \u00e0 toute heure du jour (ou de la nuit) et ce, \u00e0 faible co\u00fbt pour les entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Les Chatbots peuvent aussi effectuer plusieurs autres t\u00e2ches, par exemple faire des r\u00e9servations, partager de l\u2019actualit\u00e9 ou m\u00eame administrer des sondages. En tant que chercheuse, c\u2019est ce dernier type de robot qui m\u2019int\u00e9resse. Quels sont les avantages d\u2019utiliser des SurveyBots en recherche marketing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>Les avantages<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Les sondages Chatbots recr\u00e9ant une conversation virtuelle avec un intervieweur semblent obtenir un&nbsp;<strong>meilleur taux de participation<\/strong>&nbsp;que les sondages en ligne traditionnels. C\u2019est notamment ce que d\u00e9montre une&nbsp;<a href=\"https:\/\/www.ama.org\/publications\/eNewsletters\/Marketing-News-Weekly\/Pages\/why-chatbots-are-the-future-of-market-research.aspx\"><strong>\u00e9tude r\u00e9alis\u00e9e par l\u2019Universit\u00e9 du Michigan en collaboration avec YouGov<\/strong><\/a><strong>.<\/strong>&nbsp;Ces derniers ont pos\u00e9 une s\u00e9rie de questions portant sur la consommation de produits \u00e9lectroniques en utilisant deux m\u00e9thodologies distinctes&nbsp;: par le biais d\u2019un sondage en ligne traditionnel et sur Facebook Messenger avec un Chatbot. Cette derni\u00e8re m\u00e9thodologie b\u00e9n\u00e9ficie d\u2019un taux de participation beaucoup plus \u00e9lev\u00e9 que la m\u00e9thode traditionnelle (76 % sur Messenger contre 35 % pour l\u2019\u00e9tude en ligne).<img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F6-aout-2018_bloguepx.png&amp;q=100&amp;w=615&amp;hash=9e35a2f76d2a2e7ded9baaa33269d96d\" alt=\"\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La m\u00eame \u00e9tude sugg\u00e8re aussi que les r\u00e9pondants qui ont compl\u00e9t\u00e9 le sondage g\u00e9r\u00e9 par le robot sur Messenger ont \u00e9valu\u00e9 leur&nbsp;<strong>exp\u00e9rience de fa\u00e7on<\/strong>&nbsp;<strong>significativement plus positive<\/strong>&nbsp;que ceux ayant fait le sondage en ligne sur leur t\u00e9l\u00e9phone mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">On peut supposer aussi que le&nbsp;<strong>taux d\u2019ouverture des messages sur Messenger est beaucoup plus \u00e9lev\u00e9<\/strong>&nbsp;que celui des courriels puisque le contenu est plus engageant qu\u2019un courriel unidimensionnel se retrouvant souvent dans la bo\u00eete de courriels ind\u00e9sirables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>L<\/strong><strong>es inconv\u00e9nients<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Cependant, comme toute m\u00e9thodologie, les sondages de type Chatbots ont aussi leurs limites. Ainsi, ils&nbsp;<strong>permettent difficilement l\u2019utilisation d\u2019\u00e9chelles de mesure<\/strong>&nbsp;and&nbsp;<strong>d\u2019\u00e9l\u00e9ments visuels \u00e9labor\u00e9s<\/strong>. Avec ce type de plateforme, il est pr\u00e9f\u00e9rable de s\u2019en tenir \u00e0 des questions simples comportant des choix de r\u00e9ponses de type oui ou non.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">De plus avec le temps, il ne serait pas surprenant que le&nbsp;<strong>taux de participation s\u2019essouffle<\/strong>&nbsp;si les consommateurs &nbsp;deviennent trop sollicit\u00e9s par ce type de sondage ou lorsque la majorit\u00e9 de ceux-ci comprendront qu\u2019ils font affaire \u00e0 un robot plut\u00f4t qu\u2019\u00e0 un humain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Bref, je ne crois pas que les robots envahiront de sit\u00f4t la recherche commerciale pour remplacer les plateformes plus traditionnelles, mais ils sont assur\u00e9ment une option suppl\u00e9mentaire dans notre coffre \u00e0 outils m\u00e9thodologiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>R\u00e9f\u00e9rences :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><a href=\"http:\/\/www.d8aspring.com\/blog\/chatbots-in-market-research-trends\">http:\/\/www.d8aspring.com\/blog\/chatbots-in-market-research-trends<\/a><\/li><li><a href=\"https:\/\/snaps.io\/why-chatbots-are-a-great-tool-for-surveys-nps-and-customer-service\/\">https:\/\/snaps.io\/why-chatbots-are-a-great-tool-for-surveys-nps-and-customer-service\/<\/a><\/li><li><a href=\"https:\/\/www.quicktapsurvey.com\/blog\/customer-service-chatbots-are-the-future-heres-why-you-should-use-them\/\">https:\/\/www.quicktapsurvey.com\/blog\/customer-service-chatbots-are-the-future-heres-why-you-should-use-them\/<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Les Chatbots sont-ils l&rsquo;avenir de la recherche marketing?Ces conseillers sont des robots programm\u00e9s pour interagir avec vous comme le ferait un humain. Ils permettent aux consommateurs d&rsquo;avoir instantan\u00e9ment acc\u00e8s \u00e0 un service \u00e0 la client\u00e8le rapide \u00e0 toute heure du jour (ou de la nuit) et ce, \u00e0 faible co\u00fbt pour les entreprises.<\/p>","protected":false},"author":14,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sondages-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LES CHATBOTS SONT-ILS L&#039;AVENIR DE LA RECHERCHE MARKETING? - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LES CHATBOTS SONT-ILS L&#039;AVENIR DE LA RECHERCHE MARKETING? - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Les Chatbots sont-ils l&#039;avenir de la recherche marketing?Ces conseillers sont des robots programm\u00e9s pour interagir avec vous comme le ferait un humain. Ils permettent aux consommateurs d&#039;avoir instantan\u00e9ment acc\u00e8s \u00e0 un service \u00e0 la client\u00e8le rapide \u00e0 toute heure du jour (ou de la nuit) et ce, \u00e0 faible co\u00fbt pour les entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-07T22:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T22:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie-Claude Gendron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie-Claude Gendron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/\"},\"author\":{\"name\":\"Marie-Claude Gendron\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/a42b4124877d24676fc5325bbbb06dfa\"},\"headline\":\"LES CHATBOTS SONT-ILS L&rsquo;AVENIR DE LA RECHERCHE MARKETING?\",\"datePublished\":\"2018-08-07T22:17:00+00:00\",\"dateModified\":\"2022-05-24T22:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/\"},\"wordCount\":560,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Sondages Internet\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/\",\"name\":\"LES CHATBOTS SONT-ILS L'AVENIR DE LA RECHERCHE MARKETING? - Ad Hoc Recherche\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg\",\"datePublished\":\"2018-08-07T22:17:00+00:00\",\"dateModified\":\"2022-05-24T22:17:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg\",\"width\":250,\"height\":167},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LES CHATBOTS SONT-ILS L&rsquo;AVENIR DE LA RECHERCHE MARKETING?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"name\":\"Ad Hoc Recherche\",\"description\":\"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\",\"name\":\"Ad Hoc Recherche\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"caption\":\"Ad Hoc Recherche\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/a42b4124877d24676fc5325bbbb06dfa\",\"name\":\"Marie-Claude Gendron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_14_1653672004.jpg\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_14_1653672004.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_14_1653672004.jpg\",\"caption\":\"Marie-Claude Gendron\"},\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/author\\\/marie-claude-gendron\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LES CHATBOTS SONT-ILS L'AVENIR DE LA RECHERCHE MARKETING? - Ad Hoc Recherche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/","og_locale":"en_US","og_type":"article","og_title":"LES CHATBOTS SONT-ILS L'AVENIR DE LA RECHERCHE MARKETING? - Ad Hoc Recherche","og_description":"Les Chatbots sont-ils l'avenir de la recherche marketing?Ces conseillers sont des robots programm\u00e9s pour interagir avec vous comme le ferait un humain. Ils permettent aux consommateurs d'avoir instantan\u00e9ment acc\u00e8s \u00e0 un service \u00e0 la client\u00e8le rapide \u00e0 toute heure du jour (ou de la nuit) et ce, \u00e0 faible co\u00fbt pour les entreprises.","og_url":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/","og_site_name":"Ad Hoc Recherche","article_published_time":"2018-08-07T22:17:00+00:00","article_modified_time":"2022-05-24T22:17:22+00:00","og_image":[{"width":250,"height":167,"url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg","type":"image\/jpeg"}],"author":"Marie-Claude Gendron","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marie-Claude Gendron","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#article","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/"},"author":{"name":"Marie-Claude Gendron","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/a42b4124877d24676fc5325bbbb06dfa"},"headline":"LES CHATBOTS SONT-ILS L&rsquo;AVENIR DE LA RECHERCHE MARKETING?","datePublished":"2018-08-07T22:17:00+00:00","dateModified":"2022-05-24T22:17:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/"},"wordCount":560,"commentCount":0,"publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg","articleSection":["Sondages Internet"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/","url":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/","name":"LES CHATBOTS SONT-ILS L'AVENIR DE LA RECHERCHE MARKETING? - Ad Hoc Recherche","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg","datePublished":"2018-08-07T22:17:00+00:00","dateModified":"2022-05-24T22:17:22+00:00","breadcrumb":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#primaryimage","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg","width":250,"height":167},{"@type":"BreadcrumbList","@id":"https:\/\/www.adhoc-recherche.com\/en\/les-chatbots-sont-ils-lavenir-de-la-recherche-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adhoc-recherche.com\/"},{"@type":"ListItem","position":2,"name":"LES CHATBOTS SONT-ILS L&rsquo;AVENIR DE LA RECHERCHE MARKETING?"}]},{"@type":"WebSite","@id":"https:\/\/www.adhoc-recherche.com\/en\/#website","url":"https:\/\/www.adhoc-recherche.com\/en\/","name":"Ad Hoc Research","description":"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti","publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adhoc-recherche.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization","name":"Ad Hoc Research","url":"https:\/\/www.adhoc-recherche.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","caption":"Ad Hoc Recherche"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/a42b4124877d24676fc5325bbbb06dfa","name":"Marie-Claude Gendron","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_14_1653672004.jpg","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_14_1653672004.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_14_1653672004.jpg","caption":"Marie-Claude Gendron"},"url":"https:\/\/www.adhoc-recherche.com\/en\/author\/marie-claude-gendron\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/b1a75f3d7f12945c188af2675190cdb21533648074_blogpost_thumb_blog.jpg","_links":{"self":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":1,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1274\/revisions"}],"predecessor-version":[{"id":1276,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1274\/revisions\/1276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/media\/1275"}],"wp:attachment":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/categories?post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/tags?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}