{"id":1280,"date":"2017-08-25T18:20:00","date_gmt":"2017-08-25T22:20:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1280"},"modified":"2022-05-24T18:20:44","modified_gmt":"2022-05-24T22:20:44","slug":"3-scenarios-de-recherche-par-texto","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/3-scenarios-de-recherche-par-texto\/","title":{"rendered":"3 SC\u00c9NARIOS DE RECHERCHE PAR TEXTO!"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:13px\">J\u2019ai remarqu\u00e9 depuis quelque temps que je recevais de plus en plus de textos provenant de mes boutiques pr\u00e9f\u00e9r\u00e9es. Dans la quasi-totalit\u00e9 des cas, ils sont tr\u00e8s brefs et le contenu peut se classer en 3 grandes cat\u00e9gories&nbsp;: 1) on m\u2019informe des rabais en cours (YAY!), 2) on m\u2019offre des coupons de r\u00e9ductions (YAY!) ou 3) on m\u2019invite \u00e0 participer \u00e0 un sondage. Vous l\u2019aurez devin\u00e9, les 2 premiers cas de figure suscitent chez moi un \u00e9moi particulier, mais le 3<sup>e<\/sup>&nbsp;pique tout de m\u00eame ma curiosit\u00e9 de chercheuse!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Il semble que la recherche par messagerie texte gagne du terrain, non seulement parce que j\u2019en vois de plus en plus moi-m\u00eame, mais aussi parce qu\u2019une poign\u00e9e d\u2019entreprises offrent dor\u00e9navant leurs outils de recherche par texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><em>Ad hoc<\/em>&nbsp;n\u2019a pas \u00e9chapp\u00e9 \u00e0 la tendance en faisant ses premi\u00e8res exp\u00e9riences de recherche par SMS en 2016 pour l\u2019inclure \u00e0 son coffre \u00e0 outil m\u00e9thodologique!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Il y a&nbsp;<strong>trois grandes utilisations&nbsp;<\/strong>toutes indiqu\u00e9es pour la recherche par texto&nbsp;:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>T\u00e2ter rapidement le pouls des consommateurs via un&nbsp;<strong>court sondage<\/strong>(exemple&nbsp;: comment avez-vous trouv\u00e9 votre visite en succursale aujourd\u2019hui? 1 = tr\u00e8s mauvaise et 10 = tr\u00e8s bonne);<\/li><li><strong>Rediriger les clients vers un sondage<\/strong>&nbsp;en ligne plus exhaustif (exemple&nbsp;: vous avez re\u00e7u la visite de notre sp\u00e9cialiste hypoth\u00e9caire hier. Simplement suivre ce lien pour r\u00e9pondre \u00e0 un court sondage de 3 minutes sur votre exp\u00e9rience&nbsp;:&nbsp;<a href=\"http:\/\/www.adhoc-opinion.com\/BN\">www.adhoc-opinion.com\/<\/a>);<\/li><li><strong>Confirmer les pr\u00e9sences<\/strong>&nbsp;aux groupes de discussion (exemple&nbsp;: simple rappel que nous vous attendons demain soir \u00e0 17&nbsp;h&nbsp;30 pour un groupe de discussion sur les services de t\u00e9l\u00e9vision. Svp, confirmer votre pr\u00e9sence en r\u00e9pondant \u00ab\u2009oui\u2009\u00bb).<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Cette m\u00e9thode pr\u00e9sente plusieurs avantages&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>D\u2019abord, elle permet de&nbsp;<strong>rejoindre les jeunes<\/strong>&nbsp;qui sont g\u00e9n\u00e9ralement plus difficiles \u00e0 contacter avec un&nbsp;<strong>taux d\u2019ouverture qui frise le 100 %<\/strong>. Sur ce point, je plaide coupable&nbsp;: impossible pour moi de r\u00e9sister \u00e0 la tentation d\u2019ouvrir un texto!<\/li><li>Ensuite, les textos ont aussi pour&nbsp;<strong>avantage de ne pas se retrouver dans les courriels ind\u00e9sirables<\/strong>&nbsp;ou d\u2019\u00eatre tout simplement ignor\u00e9s parce que re\u00e7us dans un lot de publicit\u00e9s (avouez qu\u2019il vous arrive de supprimer des infolettres sans m\u00eame y r\u00e9fl\u00e9chir!).<\/li><li>Enfin, le texto permet de&nbsp;<strong>croquer les impressions des consommateurs sur le vif<\/strong>. S\u2019il est envoy\u00e9 rapidement apr\u00e8s une interaction, il peut facilement capter l\u2019attention du consommateur alors qu\u2019il a encore un souvenir clair de son exp\u00e9rience. Cette m\u00e9thode apparait toute appropri\u00e9e pour \u00e9valuer des exp\u00e9riences en succursale, dans des \u00e9v\u00e9nements ou encore apr\u00e8s un contact avec le service \u00e0 la client\u00e8le.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Avez-vous d\u00e9j\u00e0 re\u00e7u des invitations de sondages par texto? Que pensez-vous de cette pratique?<\/p>","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai remarqu\u00e9 depuis quelque temps que je recevais de plus en plus de textos provenant de mes boutiques pr\u00e9f\u00e9r\u00e9es. Dans la quasi-totalit\u00e9 des cas, ils sont tr\u00e8s brefs et le contenu peut se classer en 3 grandes cat\u00e9gories : 1) on m&rsquo;informe des rabais en cours (YAY!), 2) on m&rsquo;offre des coupons de r\u00e9ductions (YAY!) ou 3) on m&rsquo;invite \u00e0 participer \u00e0 un sondage. Vous l&rsquo;aurez devin\u00e9, les 2 premiers cas de figure suscitent chez moi un \u00e9moi particulier, mais le 3e pique tout de m\u00eame ma curiosit\u00e9 de chercheuse!<\/p>","protected":false},"author":14,"featured_media":1281,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[31,25],"tags":[],"class_list":["post-1280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recherche-marketing","category-recherche-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 SC\u00c9NARIOS DE RECHERCHE PAR TEXTO! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/3-scenarios-de-recherche-par-texto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 SC\u00c9NARIOS DE RECHERCHE PAR TEXTO! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"J&#039;ai remarqu\u00e9 depuis quelque temps que je recevais de plus en plus de textos provenant de mes boutiques pr\u00e9f\u00e9r\u00e9es. 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