{"id":1308,"date":"2017-10-26T18:32:00","date_gmt":"2017-10-26T22:32:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1308"},"modified":"2022-05-24T18:33:12","modified_gmt":"2022-05-24T22:33:12","slug":"stranger-things-2-the-binge-race-to-the-upside-down","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/stranger-things-2-the-binge-race-to-the-upside-down\/","title":{"rendered":"STRANGER THINGS 2: THE BINGE-RACE TO THE UPSIDE DOWN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Enfin! La saison 2 du ph\u00e9nom\u00e8ne&nbsp;<em>Stranger Things<\/em>&nbsp;arrive sur nos \u00e9crans et elle pourrait rapidement devenir la s\u00e9rie la plus \u00ab&nbsp;<em>Binge-rac\u00e9e&nbsp;<\/em><em>\u00bb&nbsp;<\/em>de l\u2019histoire<em>&nbsp;Netflix.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F26oct17_small.jpg&amp;q=100&amp;w=615&amp;hash=5c7c4985233117ee53e74677b3049a43\" alt=\"\">Apr\u00e8s le&nbsp;<em>Binge-watching<\/em>,&nbsp;<em>Netflix<\/em>&nbsp;fa\u00e7onne une fois de plus nos comportements de consommation avec l\u2019\u00e9mergence du ph\u00e9nom\u00e8ne de \u00ab&nbsp;<em>Binge-racing&nbsp;<\/em><em>\u00bb<\/em>. \u00c0 l\u2019instar de la premi\u00e8re pratique, soit le visionnement successif de plusieurs \u00e9pisodes d\u2019une s\u00e9rie, le \u00ab&nbsp;<em>Binge-racing&nbsp;\u00bb<\/em>&nbsp;d\u00e9signe plut\u00f4t l\u2019engloutissement d\u2019une s\u00e9rie compl\u00e8te dans les premi\u00e8res 24 heures suivant son lancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><em>Netflix<\/em>&nbsp;a annonc\u00e9 que 8,4 millions de ses membres seraient des \u00ab&nbsp;<em>Binge-racers \u00bb<\/em>. Le nombre d\u2019adeptes cro\u00eet par ailleurs de mani\u00e8re exponentielle depuis 2013. Bien que cette tendance s\u2019observe aux quatre coins de la plan\u00e8te, c\u2019est le Canada qui se retrouve en t\u00eate de lice avec la plus haute proportion de \u00ab&nbsp;<em>Binge-racers<\/em>.&nbsp;<em>\u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Ceci est peu \u00e9tonnant, consid\u00e9rant que 54 % des Canadiens indiquent avoir \u00ab&nbsp;<em>Binge-watch\u00e9<\/em>&nbsp;\u00bb une s\u00e9rie dans la derni\u00e8re ann\u00e9e et que 46 % de tout le&nbsp;<em>Binge-watching<\/em>&nbsp;est fait via&nbsp;<em>Netflix<\/em>&nbsp;<em>(OTM, 2017)[i]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La premi\u00e8re saison de la s\u00e9rie&nbsp;<em>Stranger Things&nbsp;<\/em>a connu un succ\u00e8s monstre (c\u2019est le cas de le dire!) d\u00e8s sa mise en ligne sur la plateforme.&nbsp; Or, il existe une panoplie d\u2019autres s\u00e9ries&nbsp; tout aussi populaire. Mais qu\u2019est-ce qui rend donc la saison 2 de&nbsp;<em>Stranger Things<\/em>&nbsp;si propice au \u00ab&nbsp;<em>Binge-racing&nbsp;<\/em><em>\u00bb<\/em>? \u00c0 mes yeux, son succ\u00e8s semble li\u00e9 aux&nbsp;<strong>quatre \u00e9l\u00e9ments<\/strong>&nbsp;suivants<strong>&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>La nostalgie<\/strong>&nbsp;: Ce sentiment est reconnu en marketing comme \u00e9tant un important vecteur d\u2019attachement. Le succ\u00e8s qu\u2019a obtenu cette s\u00e9rie aupr\u00e8s des \u00ab&nbsp;<em>80\u2019s kids<\/em>&nbsp;\u00bb en est la preuve! Ses nombreux clins d\u2019\u0153il \u00e0 cette \u00e9poque la rendent en effet irr\u00e9sistible&nbsp;: elle met en vedette une bande de geeks&nbsp;<em>gooniesques<\/em>, arm\u00e9s de leur bicyclette (clin d\u2019\u0153il \u00e0 Spielberg), qui tentent de sauver leur ami d\u2019un monstre&nbsp;<em>alienesque<\/em>&nbsp;(un soup\u00e7on de Ridley Scott), le tout dans un d\u00e9cor vintage accompagn\u00e9 d\u2019une trame sonore envo\u00fbtante.<\/li><li><strong>L\u2019unicit\u00e9<\/strong>&nbsp;: Si la s\u00e9rie s\u2019inspire d\u2019une autre \u00e9poque, elle r\u00e9ussit le tour de force de marier nostalgie et modernit\u00e9. En effet, les r\u00e9f\u00e9rences aux ann\u00e9es 80 sont avant tout au service d\u2019une trame narrative rafraichissante et d\u2019une ex\u00e9cution visuelle des plus contemporaines.&nbsp; Ce faisant, elle \u00e9vite l\u2019\u00e9cueil d\u2019un simple&nbsp;<em>revival<\/em>&nbsp;ou d\u2019un&nbsp;<em>reboot<\/em>, qui, comme nous le savons, peut vite devenir un \u00e9chec (Allo&nbsp;<em>Mutant Ninja Turtles<\/em>).<\/li><li><strong>L\u2019engouement orchestr\u00e9&nbsp;<\/strong>:&nbsp;<em>Netflix<\/em>&nbsp;a diffus\u00e9 la premi\u00e8re bande-annonce de la saison 2 lors du dernier&nbsp;<em>Super Bowl<\/em>, ce qui a g\u00e9n\u00e9r\u00e9 le plus grand buzz sur les m\u00e9dias sociaux de toutes les publicit\u00e9s pr\u00e9sent\u00e9es \u00e0 ce moment. Depuis,&nbsp;<em>Stranger Things&nbsp;<\/em>est partout&nbsp;: dans nos t\u00e9l\u00e9phones avec leur jeu mobile qui rend hommage aux arcades, dans nos vies de tous les jours avec les objets promotionnels faits en partenariat avec&nbsp;<em>Target<\/em>, et m\u00eame dans les vitrines du magasin de mode&nbsp;<em>Topshop<\/em>&nbsp;qui a lanc\u00e9 une collection sp\u00e9ciale \u00e0 cet effet. Bref, tout ce rayonnement, certains appelleraient cela de la convergence, contribue sans contredit \u00e0 cr\u00e9er un fort sentiment d\u2019anticipation, voire m\u00eame une certaine fr\u00e9n\u00e9sie \u00e0 l\u2019\u00e9gard du lancement de la s\u00e9rie.<\/li><li><strong>Le timing parfait&nbsp;:<\/strong>&nbsp;La s\u00e9rie sera disponible \u00e0 partir du 27 octobre. Un&nbsp;<em>timing<\/em>&nbsp;tout sauf innocent puisque la date de lancement correspond au vendredi du week-end d\u2019Halloween, soit une fin de semaine propice \u00e0 la consommation de gourmandises (dans ce cas-ci les gaufres&nbsp;<em>Eggo<\/em>&nbsp;semblent plus qu\u2019appropri\u00e9es) et au contenu audiovisuel terrifiant. La totalit\u00e9 des \u00e9pisodes sera en outre disponible simultan\u00e9ment pour une immersion totale dans cet univers si unique.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">On s\u2019en reparle lundi matin?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">PS&nbsp;: je serai en t\u00e9l\u00e9travail vendredi&nbsp;\ud83d\ude42<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">[i]<em>Ces donn\u00e9es proviennent de L\u2019Observateur des technologies m\u00e9dias (OTM\u00a9), le premier outil de recherche sur l\u2019utilisation des technologies m\u00e9dias au Canada. Avec plus de 12 000 entrevues t\u00e9l\u00e9phoniques r\u00e9alis\u00e9es chaque ann\u00e9e, l\u2019OTM a sond\u00e9 plus de 120 000 Canadiens au cours des dix derni\u00e8res ann\u00e9es, ce qui en fait l\u2019enqu\u00eate de suivi sur les technologies m\u00e9dias la plus pr\u00e9cise et compl\u00e8te qui soit.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enfin! La saison 2 du ph\u00e9nom\u00e8ne Stranger Things arrivera sur nos \u00e9crans demain et elle pourrait rapidement devenir la s\u00e9rie la plus \u00a0\u00bb Binge-rac\u00e9e \u00a0\u00bb de l&rsquo;histoire Netflix. Apr\u00e8s le Binge-watching, Netflix fa\u00e7onne une fois de plus nos comportements de consommation avec l&rsquo;\u00e9mergence du ph\u00e9nom\u00e8ne de \u00a0\u00bb Binge-racing \u00ab\u00a0. \u00c0 l&rsquo;instar de la premi\u00e8re pratique, soit le visionnement successif de plusieurs \u00e9pisodes d&rsquo;une s\u00e9rie, le \u00a0\u00bb Binge-racing \u00a0\u00bb d\u00e9signe plut\u00f4t l&rsquo;engloutissement d&rsquo;une s\u00e9rie compl\u00e8te dans les premi\u00e8res 24 heures suivant son lancement.<\/p>","protected":false},"author":17,"featured_media":1309,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STRANGER THINGS 2: THE BINGE-RACE TO THE UPSIDE DOWN - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/stranger-things-2-the-binge-race-to-the-upside-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRANGER THINGS 2: THE BINGE-RACE TO THE UPSIDE DOWN - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Enfin! 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Apr\u00e8s le Binge-watching, Netflix fa\u00e7onne une fois de plus nos comportements de consommation avec l&#039;\u00e9mergence du ph\u00e9nom\u00e8ne de &quot; Binge-racing &quot;. \u00c0 l&#039;instar de la premi\u00e8re pratique, soit le visionnement successif de plusieurs \u00e9pisodes d&#039;une s\u00e9rie, le &quot; Binge-racing &quot; d\u00e9signe plut\u00f4t l&#039;engloutissement d&#039;une s\u00e9rie compl\u00e8te dans les premi\u00e8res 24 heures suivant son lancement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/en\/stranger-things-2-the-binge-race-to-the-upside-down\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-26T22:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T22:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/a9a6ad80ceb75f20c0155ff7c995ce201509061687_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Plourde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Plourde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/\"},\"author\":{\"name\":\"Catherine Plourde\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/a9db10d99f9b0c9a59a9bf96c230c8db\"},\"headline\":\"STRANGER THINGS 2: THE BINGE-RACE TO THE UPSIDE DOWN\",\"datePublished\":\"2017-10-26T22:32:00+00:00\",\"dateModified\":\"2022-05-24T22:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/\"},\"wordCount\":800,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/a9a6ad80ceb75f20c0155ff7c995ce201509061687_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/stranger-things-2-the-binge-race-to-the-upside-down\\\/\",\"name\":\"STRANGER THINGS 2: THE BINGE-RACE TO THE UPSIDE DOWN - 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