{"id":1373,"date":"2016-06-23T16:56:00","date_gmt":"2016-06-23T20:56:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1373"},"modified":"2022-05-25T16:57:05","modified_gmt":"2022-05-25T20:57:05","slug":"the-social-media-holy-war-of-uber-fans","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/","title":{"rendered":"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS"},"content":{"rendered":"

Products and services are increasingly focused in the way they are made and marketed to the potential client. Companies tend to their flock of fans – potential and loyal alike – by learning about all that makes them tick which, in turn, encourages the birth of \u00fcber-fans. When a niche of \u00fcber-fans is well tended to, a fascinating phenomenon can happen, where they start behaving like a hive-mind, regrouping like-wise thinkers who actively defend their modern fandom like zealots.<\/p>\n\n\n\n

You may have heard of such groups and their accompanying rivalries; you may even be part of one: Mac<\/em> vs. PC,<\/em> Playstation<\/em> vs. Xbox<\/em>, Honda<\/em> vs. Volkswagen<\/em>, and the list goes on and on. The modern marketing war is no longer waged with TV ads saying Pepsi<\/em> is better than Coke<\/em>; it is now waged on social media with memes being thrown at each other\u2019s Facebook<\/em> walls and Twitter<\/em> accounts. The level of engagement can range from simply liking everything that shines a positive light on a company to literally stalking the posts of rival brands to brag about how much their own side is better.<\/p>\n\n\n\n

You may wonder at this point, why is the behaviour of \u00fcber-fans so important?\"\"<\/p>\n\n\n\n

  1. First, contrary to the old TV ad being seen by a captive audience, online content needs to be voluntarily shared<\/strong>, and its success is directly linked to the zeal of the \u00fcber-fans <\/strong>who will be the first to post and share about their beloved brand.<\/li>
  2. Second, social media is an increasingly common source of influence<\/strong> for customers who are looking to buy a product. Shared content is a source of credibility; seeing other people post what amounts to a love letter to a brand tends to be more convincing than a paid stranger saying \u2018\u2018trust me, this product is good\u2019\u2019 in an ad, which is also why shared content is superior to the same old website banner that nobody sees or cares about (and is likely to be treated as spam by ad-blocking software).<\/li>
  3. Third, but not least, there are some \u00fcber-fans who are exceptional at creating content<\/strong> for their favourite brands. Letting them help out can not only strengthen the fanbase but also help garner a lot of attention, and not only online \u2013 one need only look at Super Bowl ads and the buzz that brands like Volkswagen<\/em> and Doritos<\/em> create by tapping into their \u00fcber-fans.<\/li><\/ol>\n\n\n\n


    So, what are you waiting for? Cultivate and engage your \u00fcber-fans and let the battle for the best brand begin!<\/p>","protected":false},"excerpt":{"rendered":"

    Products and services are increasingly focused in the way they are made and marketed to the potential client. Companies tend to their flock of fans – potential and loyal alike – by learning about all that makes them tick which, in turn, encourages the birth of \u00fcber-fans. When a niche of \u00fcber-fans is well tended to, a fascinating phenomenon can happen, where they start behaving like a hive-mind, regrouping like-wise thinkers who actively defend their modern fandom like zealots.<\/p>\n

    You may have heard of such groups and their accompanying rivalries; you may even be part of one: Mac vs. PC, Playstation vs. Xbox, Honda vs. Volkswagen, and the list goes on and on. The modern marketing war is no longer waged with TV ads saying Pepsi is better than Coke; it is now waged on social media with memes being thrown at each other\u2019s Facebook walls and Twitter accounts. The level of engagement can range from simply liking everything that shines a positive light on a company to literally stalking the posts of rival brands to brag about how much their own side is better.<\/p>\n

    You may wonder at this point, why is the behaviour of \u00fcber-fans so important?<\/p>","protected":false},"author":20,"featured_media":1374,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35,10,21,9],"tags":[],"class_list":["post-1373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-image-de-marque","category-etudes-de-comportements-et-attitudes","category-evaluations-publicitaires-et-communicationnelles","category-mesures-de-satisfaction-de-la-clientele"],"acf":[],"yoast_head":"\nTHE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Products and services are increasingly focused in the way they are made and marketed to the potential client. Companies tend to their flock of fans - potential and loyal alike - by learning about all that makes them tick which, in turn, encourages the birth of \u00fcber-fans. When a niche of \u00fcber-fans is well tended to, a fascinating phenomenon can happen, where they start behaving like a hive-mind, regrouping like-wise thinkers who actively defend their modern fandom like zealots. You may have heard of such groups and their accompanying rivalries; you may even be part of one: Mac vs. PC, Playstation vs. Xbox, Honda vs. Volkswagen, and the list goes on and on. The modern marketing war is no longer waged with TV ads saying Pepsi is better than Coke; it is now waged on social media with memes being thrown at each other\u2019s Facebook walls and Twitter accounts. The level of engagement can range from simply liking everything that shines a positive light on a company to literally stalking the posts of rival brands to brag about how much their own side is better. You may wonder at this point, why is the behaviour of \u00fcber-fans so important?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-23T20:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T20:57:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephane Drapeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephane Drapeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/\"},\"author\":{\"name\":\"Stephane Drapeau\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/4fdf53fd7a9566c9d6a4192329674950\"},\"headline\":\"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS\",\"datePublished\":\"2016-06-23T20:56:00+00:00\",\"dateModified\":\"2022-05-25T20:57:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/\"},\"wordCount\":451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg\",\"articleSection\":[\"\u00c9tudes d'image de marque\",\"\u00c9tudes de comportements et d'attitudes\",\"\u00c9valuations publicitaires et communicationnelles\",\"Mesures de satisfaction de la client\u00e8le\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/\",\"name\":\"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS - Ad Hoc Recherche\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg\",\"datePublished\":\"2016-06-23T20:56:00+00:00\",\"dateModified\":\"2022-05-25T20:57:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg\",\"width\":267,\"height\":189},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-social-media-holy-war-of-uber-fans\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"name\":\"Ad Hoc Recherche\",\"description\":\"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\",\"name\":\"Ad Hoc Recherche\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"caption\":\"Ad Hoc Recherche\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/4fdf53fd7a9566c9d6a4192329674950\",\"name\":\"Stephane Drapeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_20_1653672250.jpg\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_20_1653672250.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_20_1653672250.jpg\",\"caption\":\"Stephane Drapeau\"},\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/author\\\/stephane-drapeau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS - Ad Hoc Recherche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/","og_locale":"en_US","og_type":"article","og_title":"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS - Ad Hoc Recherche","og_description":"Products and services are increasingly focused in the way they are made and marketed to the potential client. Companies tend to their flock of fans - potential and loyal alike - by learning about all that makes them tick which, in turn, encourages the birth of \u00fcber-fans. When a niche of \u00fcber-fans is well tended to, a fascinating phenomenon can happen, where they start behaving like a hive-mind, regrouping like-wise thinkers who actively defend their modern fandom like zealots. You may have heard of such groups and their accompanying rivalries; you may even be part of one: Mac vs. PC, Playstation vs. Xbox, Honda vs. Volkswagen, and the list goes on and on. The modern marketing war is no longer waged with TV ads saying Pepsi is better than Coke; it is now waged on social media with memes being thrown at each other\u2019s Facebook walls and Twitter accounts. The level of engagement can range from simply liking everything that shines a positive light on a company to literally stalking the posts of rival brands to brag about how much their own side is better. You may wonder at this point, why is the behaviour of \u00fcber-fans so important?","og_url":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/","og_site_name":"Ad Hoc Recherche","article_published_time":"2016-06-23T20:56:00+00:00","article_modified_time":"2022-05-25T20:57:05+00:00","og_image":[{"width":267,"height":189,"url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg","type":"image\/jpeg"}],"author":"Stephane Drapeau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stephane Drapeau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#article","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/"},"author":{"name":"Stephane Drapeau","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/4fdf53fd7a9566c9d6a4192329674950"},"headline":"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS","datePublished":"2016-06-23T20:56:00+00:00","dateModified":"2022-05-25T20:57:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/"},"wordCount":451,"commentCount":0,"publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg","articleSection":["\u00c9tudes d'image de marque","\u00c9tudes de comportements et d'attitudes","\u00c9valuations publicitaires et communicationnelles","Mesures de satisfaction de la client\u00e8le"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/","url":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/","name":"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS - Ad Hoc Recherche","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#primaryimage"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg","datePublished":"2016-06-23T20:56:00+00:00","dateModified":"2022-05-25T20:57:05+00:00","breadcrumb":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#primaryimage","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg","width":267,"height":189},{"@type":"BreadcrumbList","@id":"https:\/\/www.adhoc-recherche.com\/en\/the-social-media-holy-war-of-uber-fans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adhoc-recherche.com\/"},{"@type":"ListItem","position":2,"name":"THE SOCIAL MEDIA HOLY WAR OF \u00dcBER-FANS"}]},{"@type":"WebSite","@id":"https:\/\/www.adhoc-recherche.com\/en\/#website","url":"https:\/\/www.adhoc-recherche.com\/en\/","name":"Ad Hoc Research","description":"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti","publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adhoc-recherche.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization","name":"Ad Hoc Research","url":"https:\/\/www.adhoc-recherche.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","caption":"Ad Hoc Recherche"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/4fdf53fd7a9566c9d6a4192329674950","name":"Stephane Drapeau","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_20_1653672250.jpg","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_20_1653672250.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_20_1653672250.jpg","caption":"Stephane Drapeau"},"url":"https:\/\/www.adhoc-recherche.com\/en\/author\/stephane-drapeau\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/ec3b5d05cf489da2ab655b46ad2555521466695651_blogpost_thumb_blog.jpg","_links":{"self":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/comments?post=1373"}],"version-history":[{"count":1,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1373\/revisions"}],"predecessor-version":[{"id":1375,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1373\/revisions\/1375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/media\/1374"}],"wp:attachment":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/media?parent=1373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/categories?post=1373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/tags?post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}