{"id":1440,"date":"2014-11-11T17:27:00","date_gmt":"2014-11-11T21:27:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1440"},"modified":"2022-05-25T17:28:12","modified_gmt":"2022-05-25T21:28:12","slug":"les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\/","title":{"rendered":"LES B\u00c9N\u00c9FICES DES TECHNIQUES PROJECTIVES: LORSQUE LE QUESTIONNEMENT DIRECT NE SUFFIT PAS"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Lorsqu\u2019interrog\u00e9, dans le cadre de&nbsp;<strong>groupes de discussion<\/strong>&nbsp;ou d\u2019<strong>entrevues individuelles<\/strong>, sur ses habitudes, ses pr\u00e9f\u00e9rences ou ses d\u00e9cisions pass\u00e9es, l\u2019\u00eatre humain avance spontan\u00e9ment une abondance de&nbsp;<strong>raisons rationnelles<\/strong>. Si l\u2019on se fie \u00e0 ses propos, les d\u00e9cisions d\u2019achats sont uniquement bas\u00e9es sur des crit\u00e8res objectifs (prix, fonctionnalit\u00e9, \u2026) et la publicit\u00e9 ou la marque n\u2019ont aucun impact sur les choix r\u00e9alis\u00e9s. Bien \u00e9videmment, il n\u2019en est rien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La recherche doit alors avoir recours aux&nbsp;<strong>techniques projectives<\/strong>&nbsp;\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>\u2026 pour obtenir&nbsp;<strong>autrement que par questionnement direct<\/strong>;<\/li><li>\u2026des&nbsp;<strong>opinions<\/strong>,&nbsp;<strong>impressions<\/strong>,&nbsp;<strong>sentiments<\/strong>,&nbsp;<strong>images<\/strong>&nbsp;profondes, voire cach\u00e9es ou non-admises;<\/li><li>\u2026en amenant les participants&nbsp;<strong>\u00e0 \u00ab projeter \u00bb leurs perceptions ou leurs opinions<\/strong>&nbsp;(vis-\u00e0-vis d\u2019un produit ou d\u2019une marque par exemple) sur un support neutre et peu impliquant dans le cadre d\u2019exercices plus ou moins structur\u00e9s (association de mots ou d\u2019images, collage, dessin individuel ou collectif, liste d\u2019\u00e9motions pr\u00e9d\u00e9finie,\u2026).<\/li><li>et ainsi d\u00e9couvrir les composantes&nbsp;<strong>\u00e9motionnelles<\/strong>&nbsp;des opinions plut\u00f4t que leur expression&nbsp;<strong>rationnelle<\/strong>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>Les r\u00e9sultats de ces exercices d\u00e9montrent g\u00e9n\u00e9ralement hors de tout doute que la rationalit\u00e9 n\u2019est pas toujours ou pas totalement la pierre angulaire de nos perceptions et de nos d\u00e9cisions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsqu\u2019interrog\u00e9, dans le cadre de groupes de discussion ou d\u2019entrevues individuelles, sur ses habitudes, ses pr\u00e9f\u00e9rences ou ses d\u00e9cisions pass\u00e9es, l\u2019\u00eatre humain avance spontan\u00e9ment une abondance de raisons rationnelles. Si l\u2019on se fie \u00e0 ses propos, les d\u00e9cisions d\u2019achats sont uniquement bas\u00e9es sur des crit\u00e8res objectifs (prix, fonctionnalit\u00e9, \u2026) et la publicit\u00e9 ou la marque n\u2019ont aucun impact sur les choix r\u00e9alis\u00e9s. Bien \u00e9videmment, il n\u2019en est rien.<\/p>","protected":false},"author":23,"featured_media":1441,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22,19],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevues-individuelles","category-groupes-de-discussion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LES B\u00c9N\u00c9FICES DES TECHNIQUES PROJECTIVES: LORSQUE LE QUESTIONNEMENT DIRECT NE SUFFIT PAS - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LES B\u00c9N\u00c9FICES DES TECHNIQUES PROJECTIVES: LORSQUE LE QUESTIONNEMENT DIRECT NE SUFFIT PAS - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Lorsqu\u2019interrog\u00e9, dans le cadre de groupes de discussion ou d\u2019entrevues individuelles, sur ses habitudes, ses pr\u00e9f\u00e9rences ou ses d\u00e9cisions pass\u00e9es, l\u2019\u00eatre humain avance spontan\u00e9ment une abondance de raisons rationnelles. Si l\u2019on se fie \u00e0 ses propos, les d\u00e9cisions d\u2019achats sont uniquement bas\u00e9es sur des crit\u00e8res objectifs (prix, fonctionnalit\u00e9, \u2026) et la publicit\u00e9 ou la marque n\u2019ont aucun impact sur les choix r\u00e9alis\u00e9s. Bien \u00e9videmment, il n\u2019en est rien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/en\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T21:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T21:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/30e8d528cb276530aeb1191bf39010871415709684_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cedrick Hached\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cedrick Hached\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/\"},\"author\":{\"name\":\"Cedrick Hached\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/1461ca1b4f38d05af13b09729214b638\"},\"headline\":\"LES B\u00c9N\u00c9FICES DES TECHNIQUES PROJECTIVES: LORSQUE LE QUESTIONNEMENT DIRECT NE SUFFIT PAS\",\"datePublished\":\"2014-11-11T21:27:00+00:00\",\"dateModified\":\"2022-05-25T21:28:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/30e8d528cb276530aeb1191bf39010871415709684_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Entrevues individuelles\",\"Groupes de discussion\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-benefices-des-techniques-projectives-lorsque-le-questionnement-direct-ne-suffit-pas\\\/\",\"name\":\"LES B\u00c9N\u00c9FICES DES TECHNIQUES PROJECTIVES: LORSQUE LE QUESTIONNEMENT DIRECT NE SUFFIT PAS - 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