{"id":1457,"date":"2013-11-26T17:35:00","date_gmt":"2013-11-26T21:35:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1457"},"modified":"2022-05-25T17:35:39","modified_gmt":"2022-05-25T21:35:39","slug":"combien-de-groupes-ca-depend","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/combien-de-groupes-ca-depend\/","title":{"rendered":"COMBIEN DE GROUPES? \u00c7A D\u00c9PEND&#8230;"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Les clients de recherche qualitative nous interrogent souvent sur le nombre de groupes de discussion (\u00ab&nbsp;focus groups&nbsp;\u00bb) requis pour obtenir l&rsquo;information dont ils ont besoin. Il n&rsquo;existe malheureusement pas de r\u00e9ponse pr\u00e9d\u00e9termin\u00e9e \u00e0 cette question. Tout d\u00e9pend de la probl\u00e9matique et de la client\u00e8le cibl\u00e9e par la recherche. Il est n\u00e9anmoins possible d&rsquo;\u00e9noncer&nbsp;<strong>quatre lignes directrices<\/strong>&nbsp;qui conditionnent le nombre de groupes requis pour un projet donn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Des groupes homog\u00e8nes<\/strong>&nbsp;: les participants au sein d&rsquo;un m\u00eame groupe doivent partager certaines caract\u00e9ristiques (\u00e2ge, sexe, niveau d&rsquo;\u00e9ducation, habitudes d&rsquo;achat ou de consommation,&nbsp; statut professionnel ou hi\u00e9rarchique,&#8230;), choisies en fonction de la population cibl\u00e9e et de la probl\u00e9matique \u00e0 l&rsquo;\u00e9tude. Il s&rsquo;agit l\u00e0 d&rsquo;une dimension incontournable pour que les \u00e9changes soient riches et \u00e9quilibr\u00e9s.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Des groupes \u00ab&nbsp;repr\u00e9sentatifs&nbsp;\u00bb<\/strong>&nbsp;: il est imp\u00e9ratif d&rsquo;obtenir le point de vue des principaux segments, voire de tous les segments, qui &nbsp;composent la population cible. Cette exhaustivit\u00e9 garantit en effet une vision globale de la probl\u00e9matique tout en r\u00e9v\u00e9lant les \u00e9ventuelles diff\u00e9rences entre les segments.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Un bon niveau de saturation<\/strong>&nbsp;: bien que la litt\u00e9rature sugg\u00e8re trois ou quatre groupes pour chaque profil de participants, deux groupes sont traditionnellement jug\u00e9s suffisants pour r\u00e9pondre au principe de saturation de contenu (<em>un groupe suppl\u00e9mentaire n&rsquo;apporterait que des apprentissages marginaux<\/em>).&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Le budget<\/strong>&nbsp;: de toute \u00e9vidence, les moyens disponibles pour r\u00e9aliser la recherche influencent grandement le nombre de groupes. Il existe toutefois des alternatives qui peuvent permettre de concilier les imp\u00e9ratifs pr\u00e9c\u00e9dents avec l&rsquo;enveloppe budg\u00e9taire disponible (mini-groupes, dur\u00e9e plus courte, priorit\u00e9 aux segments ayant le plus de poids,&#8230;).&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Les clients de recherche qualitative nous interrogent souvent sur le nombre de groupes de discussion (\u00a0\u00bb focus groups \u00ab\u00a0) requis pour obtenir l&rsquo;information dont ils ont besoin. Il n&rsquo;existe malheureusement pas de r\u00e9ponse pr\u00e9d\u00e9termin\u00e9e \u00e0 cette question. Tout d\u00e9pend de la probl\u00e9matique et de la client\u00e8le cibl\u00e9e par la recherche. Il est n\u00e9anmoins possible d&rsquo;\u00e9noncer quatre lignes directrices: des groupes homog\u00e8nes et repr\u00e9sentatifs, un bon niveau de saturation et le budget.<\/p>","protected":false},"author":23,"featured_media":1458,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-groupes-de-discussion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMBIEN DE GROUPES? \u00c7A D\u00c9PEND... - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/combien-de-groupes-ca-depend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMBIEN DE GROUPES? \u00c7A D\u00c9PEND... - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Les clients de recherche qualitative nous interrogent souvent sur le nombre de groupes de discussion (&quot; focus groups &quot;) requis pour obtenir l&#039;information dont ils ont besoin. Il n&#039;existe malheureusement pas de r\u00e9ponse pr\u00e9d\u00e9termin\u00e9e \u00e0 cette question. Tout d\u00e9pend de la probl\u00e9matique et de la client\u00e8le cibl\u00e9e par la recherche. 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