{"id":1463,"date":"2013-10-30T17:38:00","date_gmt":"2013-10-30T21:38:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1463"},"modified":"2022-05-25T17:38:44","modified_gmt":"2022-05-25T21:38:44","slug":"comment-evaluer-de-nouveaux-concepts-demballage","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/","title":{"rendered":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" style=\"font-size:13px\">LE PI\u00c8GE DU CONCOURS DE BEAUT\u00c9.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">L&#8217;emballage est aux produits commerciaux ce que l&rsquo;uniforme est au pompier. Un \u00e9l\u00e9ment constitutif de leur identit\u00e9. En ce sens, un emballage, tout comme un uniforme, \u00ab parle \u00bb. En un simple coup d&rsquo;oeil, le consommateur doit, m\u00eame sans connaitre le produit, &nbsp;pouvoir extrapoler sa fonction, ses b\u00e9n\u00e9fices, ce qui le distingue des concurrents et en quoi il est le mieux en mesure de r\u00e9pondre \u00e0 ses besoins particuliers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Cinq aspects apparaissent incontournables \u00e0 une \u00e9valuation efficace de concepts d&#8217;emballage :<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>Ce qu&rsquo;il \u00e9voque quant au produit (caract\u00e9ristiques, b\u00e9n\u00e9fices, aspects uniques et distinctifs,etc.);&nbsp;<\/li><li>La clart\u00e9, la pertinence et la cr\u00e9dibilit\u00e9 de ses \u00e9vocations;<\/li><li>La client\u00e8le qu&rsquo;il interpelle ou qu&rsquo;il semble viser;<\/li><li>Sa capacit\u00e9 \u00e0 se d\u00e9marquer par rapport aux concurrents;&nbsp;<\/li><li>et son \u00ab fit \u00bb avec le positionnement et l&rsquo;image de la marque.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>La recherche ne doit jamais tomber dans le pi\u00e8ge du concours de beaut\u00e9 en essayant de trouver, sur la base de crit\u00e8res purement esth\u00e9tiques, l&#8217;emballage \u00ab le plus beau \u00bb, celui qui pla\u00eet le plus aux consommateurs. Ce qui compte plus que tout : la capacit\u00e9 de l&#8217;emballage \u00e0 ressortir de la tablette et \u00e0 communiquer clairement le positionnement de la marque et ce qui distingue le produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Apr\u00e8s tout, \u00ab aime \u00bb-t-on l&rsquo;uniforme du pompier pour sa magnifique couleur jaune et sa texture imperm\u00e9able ou pour ce qu&rsquo;il nous communique sur celui qui le porte?<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#8217;emballage est aux produits commerciaux ce que l&rsquo;uniforme est au pompier. Un \u00e9l\u00e9ment constitutif de leur identit\u00e9. En ce sens, un emballage, tout comme un uniforme, \u00ab parle \u00bb. En un simple coup d&rsquo;oeil, le consommateur doit, m\u00eame sans connaitre le produit, pouvoir extrapoler sa fonction, ses b\u00e9n\u00e9fices, ce qui le distingue des concurrents et en quoi il est le mieux en mesure de r\u00e9pondre \u00e0 ses besoins particuliers.<\/p>","protected":false},"author":23,"featured_media":1464,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33,19],"tags":[],"class_list":["post-1463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluations-emballage","category-groupes-de-discussion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&#039;EMBALLAGE? - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&#039;EMBALLAGE? - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"L&#039;emballage est aux produits commerciaux ce que l&#039;uniforme est au pompier. Un \u00e9l\u00e9ment constitutif de leur identit\u00e9. En ce sens, un emballage, tout comme un uniforme, \u00ab parle \u00bb. En un simple coup d&#039;oeil, le consommateur doit, m\u00eame sans connaitre le produit, pouvoir extrapoler sa fonction, ses b\u00e9n\u00e9fices, ce qui le distingue des concurrents et en quoi il est le mieux en mesure de r\u00e9pondre \u00e0 ses besoins particuliers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-30T21:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T21:38:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"266\" \/>\n\t<meta property=\"og:image:height\" content=\"188\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cedrick Hached\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cedrick Hached\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/\"},\"author\":{\"name\":\"Cedrick Hached\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/1461ca1b4f38d05af13b09729214b638\"},\"headline\":\"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?\",\"datePublished\":\"2013-10-30T21:38:00+00:00\",\"dateModified\":\"2022-05-25T21:38:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/\"},\"wordCount\":262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg\",\"articleSection\":[\"\u00c9valuations d'emballage\",\"Groupes de discussion\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/\",\"name\":\"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D'EMBALLAGE? - Ad Hoc Recherche\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg\",\"datePublished\":\"2013-10-30T21:38:00+00:00\",\"dateModified\":\"2022-05-25T21:38:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg\",\"width\":266,\"height\":188},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/comment-evaluer-de-nouveaux-concepts-demballage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"name\":\"Ad Hoc Recherche\",\"description\":\"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\",\"name\":\"Ad Hoc Recherche\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"caption\":\"Ad Hoc Recherche\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/1461ca1b4f38d05af13b09729214b638\",\"name\":\"Cedrick Hached\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_23_1653671586.jpg\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_23_1653671586.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_23_1653671586.jpg\",\"caption\":\"Cedrick Hached\"},\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/author\\\/cedrick-hached\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D'EMBALLAGE? - Ad Hoc Recherche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/","og_locale":"en_US","og_type":"article","og_title":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D'EMBALLAGE? - Ad Hoc Recherche","og_description":"L'emballage est aux produits commerciaux ce que l'uniforme est au pompier. Un \u00e9l\u00e9ment constitutif de leur identit\u00e9. En ce sens, un emballage, tout comme un uniforme, \u00ab parle \u00bb. En un simple coup d'oeil, le consommateur doit, m\u00eame sans connaitre le produit, pouvoir extrapoler sa fonction, ses b\u00e9n\u00e9fices, ce qui le distingue des concurrents et en quoi il est le mieux en mesure de r\u00e9pondre \u00e0 ses besoins particuliers.","og_url":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/","og_site_name":"Ad Hoc Recherche","article_published_time":"2013-10-30T21:38:00+00:00","article_modified_time":"2022-05-25T21:38:44+00:00","og_image":[{"width":266,"height":188,"url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","type":"image\/jpeg"}],"author":"Cedrick Hached","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cedrick Hached","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#article","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/"},"author":{"name":"Cedrick Hached","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/1461ca1b4f38d05af13b09729214b638"},"headline":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?","datePublished":"2013-10-30T21:38:00+00:00","dateModified":"2022-05-25T21:38:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/"},"wordCount":262,"commentCount":0,"publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","articleSection":["\u00c9valuations d'emballage","Groupes de discussion"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/","url":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/","name":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D'EMBALLAGE? - Ad Hoc Recherche","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#primaryimage"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","datePublished":"2013-10-30T21:38:00+00:00","dateModified":"2022-05-25T21:38:44+00:00","breadcrumb":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#primaryimage","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","width":266,"height":188},{"@type":"BreadcrumbList","@id":"https:\/\/www.adhoc-recherche.com\/en\/comment-evaluer-de-nouveaux-concepts-demballage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adhoc-recherche.com\/"},{"@type":"ListItem","position":2,"name":"COMMENT \u00c9VALUER DE NOUVEAUX CONCEPTS D&rsquo;EMBALLAGE?"}]},{"@type":"WebSite","@id":"https:\/\/www.adhoc-recherche.com\/en\/#website","url":"https:\/\/www.adhoc-recherche.com\/en\/","name":"Ad Hoc Research","description":"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti","publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adhoc-recherche.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization","name":"Ad Hoc Research","url":"https:\/\/www.adhoc-recherche.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","caption":"Ad Hoc Recherche"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/1461ca1b4f38d05af13b09729214b638","name":"Cedrick Hached","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_23_1653671586.jpg","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_23_1653671586.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_23_1653671586.jpg","caption":"Cedrick Hached"},"url":"https:\/\/www.adhoc-recherche.com\/en\/author\/cedrick-hached\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/2d1d47a6b757991ba174f1f5ca57165a1382537844_blogpost_thumb_blog.jpg","_links":{"self":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":1,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1463\/revisions"}],"predecessor-version":[{"id":1465,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/posts\/1463\/revisions\/1465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/media\/1464"}],"wp:attachment":[{"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/media?parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/categories?post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/en\/wp-json\/wp\/v2\/tags?post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}