{"id":1471,"date":"2015-10-27T17:42:00","date_gmt":"2015-10-27T21:42:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1471"},"modified":"2022-05-25T17:42:31","modified_gmt":"2022-05-25T21:42:31","slug":"what-is-your-number","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/what-is-your-number\/","title":{"rendered":"WHAT IS YOUR NUMBER?"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:13px\">At Ad Hoc Research, we conduct groups in sizes ranging anywhere from pairs to 8 individuals,&nbsp;<strong>depending on specific project objectives<\/strong>. In some rare, specific instances, we would even work with 9 or 10. The most common group size with our client base is&nbsp;<strong>6 to 8<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">The research industry as a whole seems to be gravitating toward<strong>&nbsp;fewer<\/strong>&nbsp;rather than more participants per group. We believe this traces back to clients seeking to maximize the amount of content covered in each qualitative project in a context where research spending is closely monitored.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Therefore, we can highlight three factors to keep in mind while making that decision:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>Quantity of subject matter<\/strong>&nbsp;to cover is a primary criterion for establishing ideal group size.<\/li><li><strong>Participant profile<\/strong>&nbsp;is another key factor: for example, business people, moms with infants, or customers of a given service provider are audiences who are often very keen to expressing their opinions and therefore require more individual \u2018air time\u2019.<\/li><li><strong>Topic area<\/strong>&nbsp;is third factor to consider. Smaller groups &#8211; and even individual interviews &#8211; are advisable for more complex or sensitive topics.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>In many instances where we have recommended proceeding with 6 rather than 8 participants, clients are often pleasantly surprised at the\u00a0<strong>quantity and richness of content<\/strong>. This is despite a common client bias that more participants is better. The table below provides a list of pros and cons for both 6- and 8-participant scenarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>At Ad Hoc Research, we conduct groups in sizes ranging anywhere from pairs to 8 individuals,&nbsp;depending on specific project objectives. In some rare, specific instances, we would even work with 9 or 10. The most common group size with our client base is&nbsp;6 to 8. The research industry as a whole seems to be gravitating [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1472,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-groupes-de-discussion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHAT IS YOUR NUMBER? - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/what-is-your-number\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHAT IS YOUR NUMBER? - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"At Ad Hoc Research, we conduct groups in sizes ranging anywhere from pairs to 8 individuals,&nbsp;depending on specific project objectives. 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