{"id":1527,"date":"2014-04-08T18:15:00","date_gmt":"2014-04-08T22:15:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1527"},"modified":"2022-05-25T18:15:43","modified_gmt":"2022-05-25T22:15:43","slug":"les-enjeux-de-la-formulation-limportance-du-comment","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/en\/les-enjeux-de-la-formulation-limportance-du-comment\/","title":{"rendered":"LES ENJEUX DE LA FORMULATION : L&rsquo;IMPORTANCE DU COMMENT!"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:13px\">R\u00e9cemment, &nbsp;l\u2019humoriste Boucar Diouf a cit\u00e9 la blague suivante dans les pages d\u00e9bats du journal La Presse&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><em>En 1985, ann\u00e9e du fameux spectacle USA for Africa, on a pos\u00e9 la question suivante \u00e0 la plan\u00e8te : Quelle est votre opinion sur l\u2019\u00e9tat de la p\u00e9nurie alimentaire dans le reste du monde?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><em>Un sondage qui avait fait patate parce que les \u00c9thiopiens interrog\u00e9s ne savaient pas ce qu\u2019est un aliment, les Europ\u00e9ens ne savaient pas ce qu\u2019est une p\u00e9nurie, les Russes ne savaient pas ce qu\u2019est une opinion et les Am\u00e9ricains ne savaient pas ce qu\u2019est le reste du monde!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><em>En plus de faire sourire, cette blague a le m\u00e9rite de bien illustrer un des d\u00e9fis importants dans la r\u00e9alisation d\u2019un sondage : formuler des questions dans un langage qui pourra \u00eatre compris d\u2019une fa\u00e7on similaire par tous les r\u00e9pondants. Si les r\u00e9pondants ne comprennent pas tous une question de la m\u00eame fa\u00e7on, il sera alors tr\u00e8s difficile d\u2019\u00e9tablir si les diff\u00e9rences dans les r\u00e9ponses obtenues proviennent de diff\u00e9rences \u00e0 l\u2019\u00e9gard de la r\u00e9alit\u00e9 que l\u2019on souhaite mesurer ou de diff\u00e9rences dans l\u2019interpr\u00e9tation de la question.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Dans ce contexte, il est important de consid\u00e9rer les trois \u00e9l\u00e9ments suivants :<img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F1022-les-enjeux-de-la-formulation-avril-2013-reduite.jpg&amp;q=100&amp;w=615&amp;hash=136d756de43f1eea91693afeaec8ab66\" alt=\"\"><\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>&nbsp;Il est essentiel que le vocabulaire utilis\u00e9 puisse \u00eatre compris par le plus grand nombre. Il faut garder \u00e0 l\u2019esprit que le questionnaire sera probablement r\u00e9pondu par des personnes ayant diff\u00e9rents niveaux de scolarit\u00e9 ou provenant de milieux vari\u00e9s.<\/li><li>Il est imp\u00e9ratif, et il s\u2019agit l\u00e0 d\u2019une erreur fr\u00e9quente, de ne pas utiliser un langage technique ou le vocabulaire interne de l\u2019entreprise sans se soucier si ceux-ci sont compris par la population \u00e0 l\u2019\u00e9tude. Une question telle que \u00ab Quel est votre niveau de satisfaction \u00e0 l\u2019\u00e9gard de nos techniciens de deuxi\u00e8me niveau? \u00bb illustre parfaitement ce point.<\/li><li>Il est fortement recommand\u00e9 de pr\u00e9tester un questionnaire aupr\u00e8s de sa population cible avant de l\u2019utiliser \u00e0 grande \u00e9chelle. Il est m\u00eame opportun, dans le cas d\u2019\u00e9tudes particuli\u00e8rement strat\u00e9giques, de faire des entrevues individuelles en profondeur afin de s\u2019assurer de la bonne compr\u00e9hension des questions. Croyez-nous, la population cible n\u2019avait aucune id\u00e9e de ce qu\u2019est un \u00ab technicien de deuxi\u00e8me niveau \u00bb!!!<\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>R\u00e9cemment,  l\u2019humoriste Boucar Diouf a cit\u00e9 la blague suivante dans les pages d\u00e9bats du journal La Presse :<\/p>\n<p>En 1985, ann\u00e9e du fameux spectacle USA for Africa, on a pos\u00e9 la question suivante \u00e0 la plan\u00e8te : Quelle est votre opinion sur l\u2019\u00e9tat de la p\u00e9nurie alimentaire dans le reste du monde?<\/p>\n<p>Un sondage qui avait fait patate parce que les \u00c9thiopiens interrog\u00e9s ne savaient pas ce qu\u2019est un aliment, les Europ\u00e9ens ne savaient pas ce qu\u2019est une p\u00e9nurie, les Russes ne savaient pas ce qu\u2019est une opinion et les Am\u00e9ricains ne savaient pas ce qu\u2019est le reste du monde!<\/p>","protected":false},"author":32,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22,8,12],"tags":[],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevues-individuelles","category-sondages-internet","category-sondages-telephoniques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LES ENJEUX DE LA FORMULATION : L&#039;IMPORTANCE DU COMMENT! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/en\/les-enjeux-de-la-formulation-limportance-du-comment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LES ENJEUX DE LA FORMULATION : L&#039;IMPORTANCE DU COMMENT! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"R\u00e9cemment, l\u2019humoriste Boucar Diouf a cit\u00e9 la blague suivante dans les pages d\u00e9bats du journal La Presse : En 1985, ann\u00e9e du fameux spectacle USA for Africa, on a pos\u00e9 la question suivante \u00e0 la plan\u00e8te : Quelle est votre opinion sur l\u2019\u00e9tat de la p\u00e9nurie alimentaire dans le reste du monde? Un sondage qui avait fait patate parce que les \u00c9thiopiens interrog\u00e9s ne savaient pas ce qu\u2019est un aliment, les Europ\u00e9ens ne savaient pas ce qu\u2019est une p\u00e9nurie, les Russes ne savaient pas ce qu\u2019est une opinion et les Am\u00e9ricains ne savaient pas ce qu\u2019est le reste du monde!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/en\/les-enjeux-de-la-formulation-limportance-du-comment\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-08T22:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T22:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/5eb32327d18d9d315ba433dace8b27321396977285_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Saint-Pierre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Saint-Pierre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/\"},\"author\":{\"name\":\"Richard Saint-Pierre\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/d115c15accc3f0ea47b327bcf63e2417\"},\"headline\":\"LES ENJEUX DE LA FORMULATION : L&rsquo;IMPORTANCE DU COMMENT!\",\"datePublished\":\"2014-04-08T22:15:00+00:00\",\"dateModified\":\"2022-05-25T22:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/\"},\"wordCount\":419,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/5eb32327d18d9d315ba433dace8b27321396977285_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Entrevues individuelles\",\"Sondages Internet\",\"Sondages t\u00e9l\u00e9phoniques\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/les-enjeux-de-la-formulation-limportance-du-comment\\\/\",\"name\":\"LES ENJEUX DE LA FORMULATION : L'IMPORTANCE DU COMMENT! 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