Ad Hoc Recherche
I’ll admit it – I have purse envy. There’s nothing more frustrating than watching a group of 18-year olds strut the latest Louis or Longchamp. The curious thing is that more and more of them do! As a market researcher and avid people watcher, I can’t help but ask myself since when has luxury become […]
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So you want to jump onboard the online reporting trend, but don’t know where to start? At Ad Hoc Research, we’ve been fortunate enough to get in on the trend rather early. In fact, after two years of intensively using an online reporting and dashboarding tool, my colleagues and I have come to the conclusion that […]
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It’s every moderator’s dream – eight articulate, creative and engaged participants sitting around the table. Sure, a well-designed recruitment screener goes a long way, but what other tools do we have in our box to help get participants to “bring it” to the table? From our experience in moderating and recruiting, the pre-group assignment, (aka […]
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