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Chasing Generation Y? Get them on the (mobile) phone!

Cell phones, namely smartphones are here to stay. They are ingrained in our culture, and are a staple for most 18 to 34 year olds – a demographic notoriously difficult to reach through web panels and telephone surveys.

As marketing analysts, we are always on the hunt for ways to reach out to this elusive demographic – one such technique is through mobile surveys.

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