Call it a trade bias, but I’m always curious to know what people around me think about brands, products and ad campaigns. So when I recently found myself in the grocery store with my boyfriend and picked up a milk carton, I asked him: “So, did you notice the new packaging for Natrel? What do you think of it? What does it communicate?” “I don’t like it…” he responds, “but it doesn’t matter, anyway” he adds quickly, blocking my next set of questions, “because we never buy Natrel, we buy Lactancia”.
Now, I’m not the type to inventory our fridge every week, but I look in it often enough to be able to tell you with absolute certainty that we do NOT always buy Lactancia, and if I were to look in my fridge right now, there would be 50% chance that the carton would say “Natrel” rather than anything else.
En savoir plusAd hoc recherche s’est pleinement adaptée à la nouvelle réalité imposée par la COVID-19. Ainsi, toute notre équipe est en télétravail et pleinement fonctionnelle :
Nous sommes donc entièrement disponibles pour répondre à vos besoins. Nous ne pourrons pas vous rencontrer en personne, mais cela vous donnera l’occasion d’essayer nos outils de vidéoconférence!
par Marie-Christine Bruneau
par Kim Merckaert 
