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Gamification: How to make it work? (Part 2)

Gamification is coming up as a new trend for data collection, making the experience more enjoyable for the respondent while allowing the researcher to obtain higher quality data. But how does one go about creating this experience?

A game for research purposes is built around two simple criteria:

  1. A game needs rules, that are simple, clear and few.
  2. A game needs a goal that is made explicit from the start and is attainable by all players
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