
Last Friday afternoon, my spouse sent me this screenshot of the notifications on his phone:
Just Eat, the online food-ordering service, had sent him a text message urging him to stay home and enjoy a discount on their services.
The message is vague, but to anyone with an (un)healthy addiction to Netflix, the code “FRANK15” is clearly referring to Frank Underwood, the protagonist from House of Cards so expertly played by Kevin Spacey. And as all “binge watchers” know, Netflix released the show’s fourth season that very same day.
As I mentioned in a previous blog, my spouse is a privacy-conscious man who claims to be impervious to advertising and uses ad-blockers on all his devices… But this one really had him stunned.
Was the ad a bit creepy and invasive? Maybe.
Was it so very relevant and tempting enough that we thought of cancelling our dinner plans? Definitely.
En savoir plusEvery time I’ve tested products, services or brands in focus groups in recent years, participants have stressed the importance of local products*.
In qualitative research, local companies, brands or products are often preferred over others, and the reasons for gravitating towards these are legion…
It’s very interesting to hear the arguments for local products flow abundantly, but do consumers put their money where their mouth is?
En savoir plusLors d’un voyage d’affaires au New Jersey, je suis tombée sur une vraie perle en matière de service. Mon vol sur Newark étant annulé, je me suis présentée au comptoir d’enregistrement. Prochain vol : dans six heures… L’agente cherche des alternatives : La Guardia? Non. JFK? Non. Philadelphie? Non plus. Je me suis résignée à l’idée de travailler durant l’attente et me suis rendue à ma porte d’embarquement.
Dix minutes plus tard, je vois l’agente arriver avec empressement à ma porte d’embarquement : «Il y a une place sur un vol sur La Guardia dans 45 minutes, voulez-vous embarquer?» J’étais « sans connaissance ». Je ne lui avais manifesté aucune insatisfaction lors de notre interaction. Elle a néanmoins poursuivi ses recherches afin de trouver un nouvel horaire, retrouver mon nom, repérer ma porte avant de venir à ma rencontre pour me proposer ce nouveau vol. WOW!
En savoir plus