{"version":"1.0","provider_name":"Ad Hoc Recherche","provider_url":"https:\/\/www.adhoc-recherche.com\/fr","author_name":"Dominique Brossoit","author_url":"https:\/\/www.adhoc-recherche.com\/fr\/author\/dominique-brossoit\/","title":"DON'T PREACH TO THE CONVERTED - Ad Hoc Recherche","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"L8tSdGSyAA\"><a href=\"https:\/\/www.adhoc-recherche.com\/fr\/dont-preach-to-the-converted\/\">DON&rsquo;T PREACH TO THE CONVERTED<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adhoc-recherche.com\/fr\/dont-preach-to-the-converted\/embed\/#?secret=L8tSdGSyAA\" width=\"600\" height=\"338\" title=\"&laquo; DON&rsquo;T PREACH TO THE CONVERTED &raquo; &#8212; Ad Hoc Recherche\" data-secret=\"L8tSdGSyAA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adhoc-recherche.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/3f3cbcabed48a0df603c176580b219a61532455610_blogpost_thumb_blog.jpg","thumbnail_width":267,"thumbnail_height":189,"description":"Lately, sustainability is THE buzzword! To make a real change and have an impact on the purchasing habits of a larger audience, some organisations have understood that the majority of consumers are not ready to change their consumption habits if this involves a considerable loss of enjoyment, even if they are aware of the benefits for the environment. Companies need to counter this loss aversion with an offering that reduces consumption guilt but does not require a huge sacrifice or effort."}