{"version":"1.0","provider_name":"Ad Hoc Recherche","provider_url":"https:\/\/www.adhoc-recherche.com\/fr","author_name":"Cedrick Hached","author_url":"https:\/\/www.adhoc-recherche.com\/fr\/author\/cedrick-hached\/","title":"LET'S GET TOGETHER! - Ad Hoc Recherche","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XOXrek3cSd\"><a href=\"https:\/\/www.adhoc-recherche.com\/fr\/lets-get-together\/\">LET&rsquo;S GET TOGETHER!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adhoc-recherche.com\/fr\/lets-get-together\/embed\/#?secret=XOXrek3cSd\" width=\"600\" height=\"338\" title=\"&laquo; LET&rsquo;S GET TOGETHER! &raquo; &#8212; Ad Hoc Recherche\" data-secret=\"XOXrek3cSd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adhoc-recherche.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/dfd8dfa094d27f25b8195134a2dff0f81447116104_blogpost_thumb_blog.jpg","thumbnail_width":267,"thumbnail_height":189,"description":"\u201cWhat you are doing is amazing. I have never experienced something like this before. It is a very cool idea. It really shows how much you care about the community. Thank you so much for giving me the opportunity to get involved! \u201d Cette citation r\u00e9sume \u00e0 merveille l\u2019\u00e9tat de la recherche qualitative en 2015. Formul\u00e9 devant une webcam par un participant \u00e0 l\u2019une de nos communaut\u00e9s en ligne, souvent appel\u00e9es \u00ab Market Research Online Communities \u00bb ou MROC dans la litt\u00e9rature anglo-saxonne, elle d\u00e9montre comment l\u2019innovation et le dialogue sont d\u00e9sormais au c\u0153ur des processus d\u2019exploration et d\u2019\u00e9valuation qualitatifs. La recherche a en effet \u00e9volu\u00e9 au rythme des m\u00e9dias sociaux et des mentalit\u00e9s. Les consommateurs d\u2019aujourd\u2019hui sont en effet plus que jamais (mais moins que bient\u00f4t) des technophiles qui produisent du contenu, qui naviguent depuis plusieurs ann\u00e9es dans un contexte de mondialisation et qui comprennent souvent tr\u00e8s bien les enjeux des organisations dont ils ach\u00e8tent les produits. Les communaut\u00e9s en ligne correspondent parfaitement \u00e0 cette r\u00e9alit\u00e9 dans la mesure o\u00f9\u2026"}