{"version":"1.0","provider_name":"Ad Hoc Recherche","provider_url":"https:\/\/www.adhoc-recherche.com\/fr","author_name":"Anne-Marie David","author_url":"https:\/\/www.adhoc-recherche.com\/fr\/author\/anne-marie-david\/","title":"LUXURY FOR EVERYBODY! - Ad Hoc Recherche","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"39epBOB1dF\"><a href=\"https:\/\/www.adhoc-recherche.com\/fr\/luxury-for-everybody\/\">LUXURY FOR EVERYBODY!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adhoc-recherche.com\/fr\/luxury-for-everybody\/embed\/#?secret=39epBOB1dF\" width=\"600\" height=\"338\" title=\"&laquo; LUXURY FOR EVERYBODY! &raquo; &#8212; Ad Hoc Recherche\" data-secret=\"39epBOB1dF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adhoc-recherche.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/aa3f118315a336493d8ee9edc5c1f4171436894475_blogpost_thumb_blog.jpg","thumbnail_width":267,"thumbnail_height":189,"description":"Lors d\u2019une r\u00e9cente visite \u00e0 Chicago, je suis tomb\u00e9e nez \u00e0 nez avec un panneau publicitaire pour une marque de spiritueux : \u2018Exclusively for Everybody\u2019 (traduction libre : \u2018Exclusivement pour tous\u2019). Mon cerveau marketing et mon cerveau consommateur se sont dit, en m\u00eame temps, \u2018comment est-ce possible\u2019?! Mon cerveau, constitu\u00e9 d\u2019une bonne proportion de cellules anglophones, aime bien les arguments lin\u00e9aires et rationnels. Cette partie-l\u00e0 s\u2019est dit, \u2018ben, \u00e7a s\u2019peut pas\u2019. Ou plut\u00f4t, \u2018Wait, that can\u2019t be\u2019\u2026 \u2018Exclusively for Everybody\u2019 r\u00e9sume la campagne internationale lanc\u00e9e l\u2019ann\u00e9e derni\u00e8re par la marque de vodka Smirnoff. Est-ce possible de rendre l\u2019exclusivit\u00e9 inclusive? Ma premi\u00e8re r\u00e9action aurait \u00e9t\u00e9 de vous dire non. Mais en prenant connaissance de la campagne, il apparait clair qu\u2019elle ne vise pas du tout \u2018everybody\u2019. La cible semble plut\u00f4t \u00eatre les gens authentiques, qui ne se prennent pas trop au s\u00e9rieux, qui sont plus dans la substance que la superficialit\u00e9."}