{"version":"1.0","provider_name":"Ad Hoc Recherche","provider_url":"https:\/\/www.adhoc-recherche.com\/fr","author_name":"Sabrina Bedard","author_url":"https:\/\/www.adhoc-recherche.com\/fr\/author\/sabrina-bedard\/","title":"WHEREVER YOU ARE! - Ad Hoc Recherche","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ExpVdGvEu6\"><a href=\"https:\/\/www.adhoc-recherche.com\/fr\/wherever-you-are\/\">WHEREVER YOU ARE!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adhoc-recherche.com\/fr\/wherever-you-are\/embed\/#?secret=ExpVdGvEu6\" width=\"600\" height=\"338\" title=\"&laquo; WHEREVER YOU ARE! &raquo; &#8212; Ad Hoc Recherche\" data-secret=\"ExpVdGvEu6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adhoc-recherche.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/9cefec7a9db7f20f003c40d89e3722fc1463512537_blogpost_thumb_blog.jpg","thumbnail_width":267,"thumbnail_height":189,"description":"L\u2019un des principaux apprentissages de l\u2019\u00e9conomie comportementale, cette science qui s\u2019appuie sur les recherches du psychologue et r\u00e9cipiendaire du prix Nobel Daniel Kanheman, est l\u2019importance de l\u2019environnement et du contexte dans la prise de d\u00e9cisions.  Pour engager un consommateur, il est primordial de communiquer le bon message. Mais il l\u2019est tout autant de le communiquer au bon moment et au bon endroit. Les technologies de microlocalisation et de \u00ab geofencing \u00bb constituent des outils hors du commun pour atteindre cet objectif, et ce pour les quatre raisons suivantes :"}