{"id":1136,"date":"2014-09-16T16:15:00","date_gmt":"2014-09-16T20:15:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1136"},"modified":"2022-05-24T16:15:48","modified_gmt":"2022-05-24T20:15:48","slug":"effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\/","title":{"rendered":"EFFORTLESS ADVERTISING OR HOW TO MAKE YOUR MESSAGE GO AROUND THE WORLD&#8230; FOR FREE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Do the words \u201cALS Association\u201d mean anything to you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Chances are your immediate answer is going to be \u201c<strong>The Ice Bucket Challenge<\/strong>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Over the summer, you have probably accepted the challenge, donated money to one of its foundations, or simply been bombarded with videos of all your Facebook friends doing it. You have heard about it on the radio, seen it on TV or talked about it at work. Some might call it <a href=\"https:\/\/en.wikipedia.org\/wiki\/Slacktivism\" target=\"_blank\" rel=\"noreferrer noopener\">slacktivism<\/a>, and they might be right, but if the goal was to raise awareness, and get a few donations along the way, then they have more than succeeded in doing so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>Viral videos have become the holy grail<\/strong> for all companies, organisations and foundations. It\u2019s a low-cost way of getting your message out there, but most of all, it\u2019s a very effective one. However, creating a viral campaign is not an easy task, and very few actually succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>So how come this one went around the wo<\/strong>rld so quickly? And more importantly, how can its success be reproduced by others?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Let\u2019s take the example of The Ice Bucket Challenge. Here\u2019s why I think the campaign went viral:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>It\u2019s easy: All you really need is a bucket, some water, some ice, a camera and an internet connection.<\/li><li>It\u2019s fun: Like me, you might have grunted when you heard your name pop up in one of your friend\u2019s videos, but when push comes to<\/li><li>It\u2019s exponential: It\u2019s simple math really, because each person accepting the challenge nominates three people in return, who in return each nominate three more people. In fact, according to Wired, it would only take a little over a month for every single living person in the world to get nominated.<\/li><li>It\u2019s auto-promotional: Let\u2019s face it; we have developed a tendency to put anything about ourselves online. From a picture of our breakfast table to one of our kids ready for a bedtime story. So why not throw a video with a bucket of ice cold water in the mix.<\/li><li>It\u2019s a challenge: In honour of Barney Stinson, when a challenge is presented to you, however difficult it may be, only two words should come to mind. \u201cChallenge accepted!!!\u201d<\/li><li><strong>It\u2019s a sense of belonging:<\/strong>\u00a0Everybody is doing it. Being challenged is like being invited to the party: you\u2019re part of the cool kids\u2019 group now!<\/li><li><strong><strong>It\u2019s endorsed:<\/strong>\u00a0<\/strong>Not just your friends, but lots of celebrities and political figures are taking part in it: Oprah, Rihanna and George W. Bush to name but a very few.<\/li><li><strong>It\u2019s for a good cause:<\/strong>\u00a0Lest I forget, the Challenge is actually for a good cause; raising awareness and donating to a charity. So by taking up the challenge, you actually feel good about yourself.\u00a0<a href=\"http:\/\/www.alsa.org\/\">http:\/\/www.alsa.org\/<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">So next time you\u2019re hoping your campaign will go viral, consider these eight points and see how many you can check off. And then maybe, just maybe, you\u2019ll reach millions of people without lifting a finger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do the words \u201cALS Association\u201d mean anything to you? Chances are your immediate answer is going to be \u201cThe Ice Bucket Challenge\u201d. Over the summer, you have probably accepted the challenge, donated money to one of its foundations, or simply been bombarded with videos of all your Facebook friends doing it. You have heard about [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EFFORTLESS ADVERTISING OR HOW TO MAKE YOUR MESSAGE GO AROUND THE WORLD... FOR FREE - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFFORTLESS ADVERTISING OR HOW TO MAKE YOUR MESSAGE GO AROUND THE WORLD... FOR FREE - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Do the words \u201cALS Association\u201d mean anything to you? Chances are your immediate answer is going to be \u201cThe Ice Bucket Challenge\u201d. Over the summer, you have probably accepted the challenge, donated money to one of its foundations, or simply been bombarded with videos of all your Facebook friends doing it. You have heard about [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/fr\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-16T20:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T20:15:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/131c01d31d0e3aa6e7c23a3f84c017951410881836_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kim Merckaert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Merckaert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/\"},\"author\":{\"name\":\"Kim Merckaert\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/f9dd07646192aedeeaf0f677a4860814\"},\"headline\":\"EFFORTLESS ADVERTISING OR HOW TO MAKE YOUR MESSAGE GO AROUND THE WORLD&#8230; FOR FREE\",\"datePublished\":\"2014-09-16T20:15:00+00:00\",\"dateModified\":\"2022-05-24T20:15:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/\"},\"wordCount\":526,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/131c01d31d0e3aa6e7c23a3f84c017951410881836_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/effortless-advertising-or-how-to-make-your-message-go-around-the-world-for-free\\\/\",\"name\":\"EFFORTLESS ADVERTISING OR HOW TO MAKE YOUR MESSAGE GO AROUND THE WORLD... 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