{"id":1172,"date":"2014-11-25T16:42:00","date_gmt":"2014-11-25T20:42:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1172"},"modified":"2022-05-24T16:43:01","modified_gmt":"2022-05-24T20:43:01","slug":"le-commerce-de-detail-lieu-dexperience-et-dexperimentation","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/le-commerce-de-detail-lieu-dexperience-et-dexperimentation\/","title":{"rendered":"LE COMMERCE DE D\u00c9TAIL : LIEU D&rsquo;EXP\u00c9RIENCE ET D&rsquo;EXP\u00c9RIMENTATION!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">J\u2019\u00e9tais r\u00e9cemment \u00e0 la recherche d\u2019un clavier sans fil pour mon ordinateur de maison. Je ne voulais pas acheter par le biais d\u2019Internet, car j\u2019attache une grande importance \u00e0 la sensation du clavier. Dans le but d\u2019en essayer plusieurs, je me suis donc d\u00e9plac\u00e9 dans une grande cha\u00eene sp\u00e9cialis\u00e9e en \u00e9quipements \u00e9lectroniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Sur place, j\u2019\u00e9tais ravi de constater l\u2019\u00e9tendue de l\u2019offre. Au moins une trentaine de mod\u00e8les, de toutes sortes de formes, dimensions et couleurs. Mais tous emball\u00e9s sous pellicule plastique. Aucune possibilit\u00e9 de les essayer. Et les trois vendeurs de la section \u00e9taient intens\u00e9ment mobilis\u00e9s \u00e0 se vanter de leurs conqu\u00eates de la veille, donc pas de service. J\u2019ai donc choisi de me d\u00e9placer ailleurs et j\u2019ai finalement achet\u00e9 chez un d\u00e9taillant qui exposait \u00e0 d\u00e9couvert tous ses claviers, sur lesquels je pouvais pianoter sans m\u00e9nagement pour trouver ma monture de r\u00eave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Quels apprentissages tirer de cette histoire?<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>Un client qui entre dans un commerce de d\u00e9tail avec l\u2019intention d\u2019achat doit pouvoir la concr\u00e9tiser. Les d\u00e9taillants se doivent donc de mesurer ce taux de concr\u00e9tisation et de comprendre les facteurs qui le tirent \u00e0 la baisse.<\/li><li>\u00c0 l\u2019\u00e8re d\u2019Internet, les d\u00e9taillants doivent se transformer en lieu d\u2019exp\u00e9rience et d\u2019exp\u00e9rimentation. En un lieu o\u00f9 l\u2019on peut toucher et sentir. En un lieu de conseils sp\u00e9cialis\u00e9s. Si non, pourquoi se d\u00e9placer?<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Les commerces de d\u00e9tail qui ignorent ces enseignements perdront \u00e0 coup s\u00fbr des clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019\u00e9tais r\u00e9cemment \u00e0 la recherche d\u2019un clavier sans fil pour mon ordinateur de maison. Je ne voulais pas acheter par le biais d\u2019Internet, car j\u2019attache une grande importance \u00e0 la sensation du clavier. Dans le but d\u2019en essayer plusieurs, je me suis donc d\u00e9plac\u00e9 dans une grande cha\u00eene sp\u00e9cialis\u00e9e en \u00e9quipements \u00e9lectroniques.<\/p>\n<p>Sur place, j\u2019\u00e9tais ravi de constater l\u2019\u00e9tendue de l\u2019offre. Au moins une trentaine de mod\u00e8les, de toutes sortes de formes, dimensions et couleurs. Mais tous emball\u00e9s sous pellicule plastique. Aucune possibilit\u00e9 de les essayer. Et les trois vendeurs de la section \u00e9taient intens\u00e9ment mobilis\u00e9s \u00e0 se vanter de leurs conqu\u00eates de la veille, donc pas de service. J\u2019ai donc choisi de me d\u00e9placer ailleurs et j\u2019ai finalement achet\u00e9 chez un d\u00e9taillant qui exposait \u00e0 d\u00e9couvert tous ses claviers, sur lesquels je pouvais pianoter sans m\u00e9nagement pour trouver ma monture de r\u00eave.<\/p>\n","protected":false},"author":5,"featured_media":1173,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visites-en-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LE COMMERCE DE D\u00c9TAIL : LIEU D&#039;EXP\u00c9RIENCE ET D&#039;EXP\u00c9RIMENTATION! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/le-commerce-de-detail-lieu-dexperience-et-dexperimentation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE COMMERCE DE D\u00c9TAIL : LIEU D&#039;EXP\u00c9RIENCE ET D&#039;EXP\u00c9RIMENTATION! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"J\u2019\u00e9tais r\u00e9cemment \u00e0 la recherche d\u2019un clavier sans fil pour mon ordinateur de maison. Je ne voulais pas acheter par le biais d\u2019Internet, car j\u2019attache une grande importance \u00e0 la sensation du clavier. Dans le but d\u2019en essayer plusieurs, je me suis donc d\u00e9plac\u00e9 dans une grande cha\u00eene sp\u00e9cialis\u00e9e en \u00e9quipements \u00e9lectroniques. Sur place, j\u2019\u00e9tais ravi de constater l\u2019\u00e9tendue de l\u2019offre. Au moins une trentaine de mod\u00e8les, de toutes sortes de formes, dimensions et couleurs. Mais tous emball\u00e9s sous pellicule plastique. Aucune possibilit\u00e9 de les essayer. Et les trois vendeurs de la section \u00e9taient intens\u00e9ment mobilis\u00e9s \u00e0 se vanter de leurs conqu\u00eates de la veille, donc pas de service. 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