{"id":1185,"date":"2014-03-04T16:49:00","date_gmt":"2014-03-04T20:49:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1185"},"modified":"2022-05-24T16:49:46","modified_gmt":"2022-05-24T20:49:46","slug":"bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/","title":{"rendered":"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Quel nom choisir pour sa nouvelle marque? Les recherches aupr\u00e8s des consommateurs peuvent apporter un \u00e9clairage tr\u00e8s utile, en autant qu\u2019elles ne tombent pas dans le&nbsp;<strong>pi\u00e8ge<\/strong>&nbsp;de leur demander quel nom ils aiment ou pr\u00e9f\u00e8rent. Cette approche favorise in\u00e9vitablement des noms descriptifs (qui ont un sens imm\u00e9diat) et tr\u00e8s peu distinctifs. Test\u00e9 de cette mani\u00e8re, le nom&nbsp;<em>Apple<\/em>&nbsp;ne serait jamais n\u00e9. Ce serait dommage non?&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Ainsi, les recherches doivent se concentrer sur les&nbsp;<strong>\u00e9vocations<\/strong>&nbsp;du nom :<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>\u00e0 quoi nous fait-il penser?<\/li><li>quelles images nous am\u00e8ne-t-il \u00e0 l\u2019esprit?<\/li><li>qu\u2019est-ce qu\u2019il sugg\u00e8re?<\/li><li>\u00e0 quel endroit nous emm\u00e8ne-t-il?<\/li><li>\u00e0 quelle \u00e9poque nous conduit-il?<\/li><li>quelles \u00e9motions lui associe-t-on, etc.?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F5001-comment-la-recherche-peut-vous-aider-a-bien-choisir-un-nom-de-marque-octobre-2013.jpg&amp;q=100&amp;w=615&amp;hash=b4e3fbd5cf6d973ba0dc504aa01e0a75\" alt=\"\">On peut \u00e9galement pousser plus loin par un exercice de personnification, en demandant aux consommateurs de d\u00e9crire une personne qui serait enti\u00e8rement \u00e0 l\u2019image de ce nom. Au final, le nom peut \u00eatre charg\u00e9 d\u2019\u00e9vocations ou encore vierge, mais il doit \u00eatre exempt de connotations n\u00e9gatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La prochaine fois que vous aurez \u00e0 choisir un nom, r\u00e9sistez donc \u00e0 l\u2019envie de strictement demander si ce nom plait ou pas. Concentrez plut\u00f4t vos efforts \u00e0 comprendre ce qu\u2019il \u00e9voque. Vous prendrez de meilleures d\u00e9cisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quel nom choisir pour sa nouvelle marque? Les recherches aupr\u00e8s des consommateurs peuvent apporter un \u00e9clairage tr\u00e8s utile, en autant qu\u2019elles ne tombent pas dans le pi\u00e8ge de leur demander quel nom ils aiment ou pr\u00e9f\u00e8rent. Cette approche favorise in\u00e9vitablement des noms descriptifs (qui ont un sens imm\u00e9diat) et tr\u00e8s peu distinctifs. Test\u00e9 de cette mani\u00e8re, le nom Apple ne serait jamais n\u00e9. Ce serait dommage non?&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1186,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-image-de-marque","category-etudes-de-positionnement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Quel nom choisir pour sa nouvelle marque? Les recherches aupr\u00e8s des consommateurs peuvent apporter un \u00e9clairage tr\u00e8s utile, en autant qu\u2019elles ne tombent pas dans le pi\u00e8ge de leur demander quel nom ils aiment ou pr\u00e9f\u00e8rent. Cette approche favorise in\u00e9vitablement des noms descriptifs (qui ont un sens imm\u00e9diat) et tr\u00e8s peu distinctifs. Test\u00e9 de cette mani\u00e8re, le nom Apple ne serait jamais n\u00e9. Ce serait dommage non?...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/fr\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-04T20:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T20:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michel Berne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Berne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/\"},\"author\":{\"name\":\"Michel Berne\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/9cdb249d6f3a9abafb28dc0c0bb25230\"},\"headline\":\"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS!\",\"datePublished\":\"2014-03-04T20:49:00+00:00\",\"dateModified\":\"2022-05-24T20:49:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/\"},\"wordCount\":224,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg\",\"articleSection\":[\"\u00c9tudes d'image de marque\",\"\u00c9tudes de positionnement\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/\",\"name\":\"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS! - Ad Hoc Recherche\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg\",\"datePublished\":\"2014-03-04T20:49:00+00:00\",\"dateModified\":\"2022-05-24T20:49:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg\",\"width\":267,\"height\":189},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"name\":\"Ad Hoc Recherche\",\"description\":\"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\",\"name\":\"Ad Hoc Recherche\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Adhoc-fr-coul-siteweb.svg\",\"caption\":\"Ad Hoc Recherche\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/9cdb249d6f3a9abafb28dc0c0bb25230\",\"name\":\"Michel Berne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_5_1653672064.jpg\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_5_1653672064.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/avatar_user_5_1653672064.jpg\",\"caption\":\"Michel Berne\"},\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/fr\\\/author\\\/michel-berne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS! - Ad Hoc Recherche","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adhoc-recherche.com\/fr\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/","og_locale":"fr_CA","og_type":"article","og_title":"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS! - Ad Hoc Recherche","og_description":"Quel nom choisir pour sa nouvelle marque? Les recherches aupr\u00e8s des consommateurs peuvent apporter un \u00e9clairage tr\u00e8s utile, en autant qu\u2019elles ne tombent pas dans le pi\u00e8ge de leur demander quel nom ils aiment ou pr\u00e9f\u00e8rent. Cette approche favorise in\u00e9vitablement des noms descriptifs (qui ont un sens imm\u00e9diat) et tr\u00e8s peu distinctifs. Test\u00e9 de cette mani\u00e8re, le nom Apple ne serait jamais n\u00e9. Ce serait dommage non?...","og_url":"https:\/\/www.adhoc-recherche.com\/fr\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/","og_site_name":"Ad Hoc Recherche","article_published_time":"2014-03-04T20:49:00+00:00","article_modified_time":"2022-05-24T20:49:46+00:00","og_image":[{"width":267,"height":189,"url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg","type":"image\/jpeg"}],"author":"Michel Berne","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Michel Berne","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#article","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/"},"author":{"name":"Michel Berne","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/9cdb249d6f3a9abafb28dc0c0bb25230"},"headline":"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS!","datePublished":"2014-03-04T20:49:00+00:00","dateModified":"2022-05-24T20:49:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/"},"wordCount":224,"commentCount":0,"publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg","articleSection":["\u00c9tudes d'image de marque","\u00c9tudes de positionnement"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/","url":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/","name":"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS! - Ad Hoc Recherche","isPartOf":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#primaryimage"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg","datePublished":"2014-03-04T20:49:00+00:00","dateModified":"2022-05-24T20:49:46+00:00","breadcrumb":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#primaryimage","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg","width":267,"height":189},{"@type":"BreadcrumbList","@id":"https:\/\/www.adhoc-recherche.com\/en\/bien-choisir-un-nom-de-marque-le-pouvoir-des-evocations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adhoc-recherche.com\/"},{"@type":"ListItem","position":2,"name":"BIEN CHOISIR UN NOM DE MARQUE? LE POUVOIR DES \u00c9VOCATIONS!"}]},{"@type":"WebSite","@id":"https:\/\/www.adhoc-recherche.com\/en\/#website","url":"https:\/\/www.adhoc-recherche.com\/en\/","name":"Ad Hoc Recherche","description":"Ad hoc recherche marketing sondage enqu\u00eate \u00e9tude march\u00e9 quali quanti","publisher":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adhoc-recherche.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www.adhoc-recherche.com\/en\/#organization","name":"Ad Hoc Recherche","url":"https:\/\/www.adhoc-recherche.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/12\/Adhoc-fr-coul-siteweb.svg","caption":"Ad Hoc Recherche"},"image":{"@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adhoc-recherche.com\/en\/#\/schema\/person\/9cdb249d6f3a9abafb28dc0c0bb25230","name":"Michel Berne","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_5_1653672064.jpg","url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_5_1653672064.jpg","contentUrl":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/avatar_user_5_1653672064.jpg","caption":"Michel Berne"},"url":"https:\/\/www.adhoc-recherche.com\/fr\/author\/michel-berne\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/54ab454cbb8c195881fa19e183bc6a3b1393936267_blogpost_thumb_blog.jpg","_links":{"self":[{"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/posts\/1185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/comments?post=1185"}],"version-history":[{"count":1,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/posts\/1185\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/posts\/1185\/revisions\/1187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/media\/1186"}],"wp:attachment":[{"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/media?parent=1185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/categories?post=1185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adhoc-recherche.com\/fr\/wp-json\/wp\/v2\/tags?post=1185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}