{"id":1227,"date":"2015-09-15T17:52:00","date_gmt":"2015-09-15T21:52:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1227"},"modified":"2022-05-24T17:53:04","modified_gmt":"2022-05-24T21:53:04","slug":"jamais-sans-mes-air-miles","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/jamais-sans-mes-air-miles\/","title":{"rendered":"JAMAIS SANS MES AIR MILES!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Avez-vous d\u00e9j\u00e0 compt\u00e9 le nombre de cartes de programmes de fid\u00e9lisation qui dorment tout au fond de votre portefeuille? J\u2019ai fait l\u2019exercice et voici ce que j\u2019y ai trouv\u00e9 : des cartes de magasins de v\u00eatements (American Eagle, Dynamite, etc. de pharmacies (Jean Coutu), de restaurants et caf\u00e9s (David\u2019s Tea, Starbucks, etc.) ainsi que d\u2019innombrables d\u00e9clinaisons de cartes de cr\u00e9dit permettant de cumuler des points. Au total, plus d\u2019une dizaine de cartes, la plupart rarement utilis\u00e9es voire carr\u00e9ment oubli\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Ce rapide d\u00e9compte d\u00e9montre ce que tout un chacun a pu remarquer au cours des derni\u00e8res ann\u00e9es : les programmes de fid\u00e9lisation sont omnipr\u00e9sents! C\u2019est notamment le cas dans les cha\u00eenes de supermarch\u00e9s. Ainsi, Metro vous envoie un ch\u00e8que-r\u00e9compenses mensuel, IGA vous octroie des AirMiles alors que Loblaws, Provigo et Maxi vous font des offres personnalis\u00e9es sur la base de vos achats. Les b\u00e9n\u00e9fices pour les clients sont \u00e9vidents puisqu\u2019ils obtiennent, \u00e0 terme, des gratuit\u00e9s et des rabais sans changer, du moins en apparence, leurs habitudes d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">En contrepartie, les consommateurs acceptent, en adh\u00e9rant \u00e0 ce type de programme, d&rsquo;\u00eatre surveill\u00e9s et de voir leurs comportements d\u2019achats scrut\u00e9s \u00e0 la loupe. C&rsquo;est l\u00e0 que les cha\u00eenes d\u2019alimentation y trouvent leur compte. Elles parviennent en effet, par ce genre de programmes, \u00e0 \u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>\u2026<strong>optimiser l\u2019am\u00e9nagement des magasins<\/strong>&nbsp;: vous achetez souvent du pain et du lait lors de vos courses? Pourquoi ne pas les placer aux deux extr\u00e9mit\u00e9s du magasin pour vous inciter \u00e0 parcourir les autres produits!<\/li><li>\u2026&nbsp;<strong>d\u00e9velopper des promotions crois\u00e9es<\/strong>&nbsp;: vous obtenez 1 $ de rabais sur le 2 L de Pepsi en achetant un sac de croustilles? C\u2019est probablement parce que ces items sont souvent achet\u00e9s en m\u00eame temps.<\/li><li>\u2026&nbsp;<strong>proposer des offres personnalis\u00e9es<\/strong>&nbsp;(par courriel ou par la poste): il n\u2019est ainsi pas rare d\u2019obtenir un coupon-rabais pour des couches apr\u00e8s avoir achet\u00e9 du lait maternis\u00e9 la semaine pr\u00e9c\u00e9dente.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F8029-jmais-sans-mes-air-miles-sept-2015.jpg&amp;q=100&amp;w=615&amp;hash=2456003c3fc27f4c35e7455da56c2374\" alt=\"\">Les retomb\u00e9es sont r\u00e9elles puisque, selon le professeur de marketing Jacques Nantel, de l&rsquo;\u00c9cole des Hautes \u00c9tudes Commerciales de Montr\u00e9al, le volume d&rsquo;achats moyen d&rsquo;une personne qui d\u00e9tient une carte est sup\u00e9rieur \u00e0 celui des consommateurs qui ne la poss\u00e8dent pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Est-ce que l\u2019\u00e9change vous para\u00eet \u00e9quitable? Certains affirment que tout le monde y gagne. D\u2019autres y voient un \u00ab big brother \u00bb dans leur panier d\u2019\u00e9picerie. Quant \u00e0 moi, c\u2019est clair, c\u2019est jamais \u00ab sans mes Air Miles \u00bb!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 compt\u00e9 le nombre de cartes de programmes de fid\u00e9lisation qui dorment tout au fond de votre portefeuille? J\u2019ai fait l\u2019exercice et voici ce que j\u2019y ai trouv\u00e9 : des cartes de magasins de v\u00eatements (American Eagle, Dynamite, etc. de pharmacies (Jean Coutu), de restaurants et caf\u00e9s (David\u2019s Tea, Starbucks, etc.) ainsi que d\u2019innombrables d\u00e9clinaisons de cartes de cr\u00e9dit permettant de cumuler des points. Au total, plus d\u2019une dizaine de cartes, la plupart rarement utilis\u00e9es voire carr\u00e9ment oubli\u00e9es.<\/p>\n<p>Ce rapide d\u00e9compte d\u00e9montre ce que tout un chacun a pu remarquer au cours des derni\u00e8res ann\u00e9es : les programmes de fid\u00e9lisation sont omnipr\u00e9sents! C\u2019est notamment le cas dans les cha\u00eenes de supermarch\u00e9s. Ainsi, Metro vous envoie un ch\u00e8que-r\u00e9compenses mensuel, IGA vous octroie des AirMiles alors que Loblaws, Provigo et Maxi vous font des offres personnalis\u00e9es sur la base de vos achats. Les b\u00e9n\u00e9fices pour les clients sont \u00e9vidents puisqu\u2019ils obtiennent, \u00e0 terme, des gratuit\u00e9s et des rabais sans changer, du moins en apparence, leurs habitudes d\u2019achat.<\/p>\n","protected":false},"author":8,"featured_media":1228,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JAMAIS SANS MES AIR MILES! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/jamais-sans-mes-air-miles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JAMAIS SANS MES AIR MILES! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Avez-vous d\u00e9j\u00e0 compt\u00e9 le nombre de cartes de programmes de fid\u00e9lisation qui dorment tout au fond de votre portefeuille? J\u2019ai fait l\u2019exercice et voici ce que j\u2019y ai trouv\u00e9 : des cartes de magasins de v\u00eatements (American Eagle, Dynamite, etc. de pharmacies (Jean Coutu), de restaurants et caf\u00e9s (David\u2019s Tea, Starbucks, etc.) ainsi que d\u2019innombrables d\u00e9clinaisons de cartes de cr\u00e9dit permettant de cumuler des points. Au total, plus d\u2019une dizaine de cartes, la plupart rarement utilis\u00e9es voire carr\u00e9ment oubli\u00e9es. Ce rapide d\u00e9compte d\u00e9montre ce que tout un chacun a pu remarquer au cours des derni\u00e8res ann\u00e9es : les programmes de fid\u00e9lisation sont omnipr\u00e9sents! C\u2019est notamment le cas dans les cha\u00eenes de supermarch\u00e9s. Ainsi, Metro vous envoie un ch\u00e8que-r\u00e9compenses mensuel, IGA vous octroie des AirMiles alors que Loblaws, Provigo et Maxi vous font des offres personnalis\u00e9es sur la base de vos achats. Les b\u00e9n\u00e9fices pour les clients sont \u00e9vidents puisqu\u2019ils obtiennent, \u00e0 terme, des gratuit\u00e9s et des rabais sans changer, du moins en apparence, leurs habitudes d\u2019achat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/fr\/jamais-sans-mes-air-miles\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-15T21:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T21:53:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/61cfaa68060175a7e4208b6829e262321441135956_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Veronique Grenier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Veronique Grenier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/\"},\"author\":{\"name\":\"Veronique Grenier\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/908e7b0061f96ed26102731e538d77b9\"},\"headline\":\"JAMAIS SANS MES AIR MILES!\",\"datePublished\":\"2015-09-15T21:52:00+00:00\",\"dateModified\":\"2022-05-24T21:53:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/\"},\"wordCount\":452,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/61cfaa68060175a7e4208b6829e262321441135956_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/jamais-sans-mes-air-miles\\\/\",\"name\":\"JAMAIS SANS MES AIR MILES! 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J\u2019ai fait l\u2019exercice et voici ce que j\u2019y ai trouv\u00e9 : des cartes de magasins de v\u00eatements (American Eagle, Dynamite, etc. de pharmacies (Jean Coutu), de restaurants et caf\u00e9s (David\u2019s Tea, Starbucks, etc.) ainsi que d\u2019innombrables d\u00e9clinaisons de cartes de cr\u00e9dit permettant de cumuler des points. Au total, plus d\u2019une dizaine de cartes, la plupart rarement utilis\u00e9es voire carr\u00e9ment oubli\u00e9es. Ce rapide d\u00e9compte d\u00e9montre ce que tout un chacun a pu remarquer au cours des derni\u00e8res ann\u00e9es : les programmes de fid\u00e9lisation sont omnipr\u00e9sents! C\u2019est notamment le cas dans les cha\u00eenes de supermarch\u00e9s. Ainsi, Metro vous envoie un ch\u00e8que-r\u00e9compenses mensuel, IGA vous octroie des AirMiles alors que Loblaws, Provigo et Maxi vous font des offres personnalis\u00e9es sur la base de vos achats. 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