{"id":1288,"date":"2016-10-06T18:23:00","date_gmt":"2016-10-06T22:23:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1288"},"modified":"2022-05-24T18:23:36","modified_gmt":"2022-05-24T22:23:36","slug":"amazon-mon-peche-mignon","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/amazon-mon-peche-mignon\/","title":{"rendered":"AMAZON : MON P\u00c9CH\u00c9 MIGNON!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">J&rsquo;ai r\u00e9cemment publi\u00e9 un billet \u00e0 propos des habitudes d&rsquo;achat en ligne de mes voisins d&rsquo;immeuble. Je ne serais pas une ethnographe tr\u00e8s objective si je passais sous silence mes propres inclinaisons en la mati\u00e8re. C&rsquo;est que, voyez-vous, moi aussi j&rsquo;ai succomb\u00e9 aux charmes du magasinage en ligne et notamment au gain de temps, \u00e0 l&rsquo;abondance de choix et aux nombreuses \u00e9conomies qu&rsquo;il me permet. D&rsquo;ailleurs, j&rsquo;ose vous l&rsquo;avouer, je suis une acheteuse en ligne inv\u00e9t\u00e9r\u00e9e et une grande fan de mon site de magasinage pr\u00e9f\u00e9r\u00e9, Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Il semble, et cela me rassure, que je ne sois pas la seule \u00e0 \u00eatre en pamoison devant ce site. En effet, selon un article r\u00e9cent paru sur le site Web de Radio-Canada<sup>1<\/sup>, Amazon a supplant\u00e9 son principal rival dans le march\u00e9 impitoyable du commerce de d\u00e9tail en ligne (nul autre que le g\u00e9ant Walmart). Voici maintenant les quatre raisons qui, \u00e0 mon humble avis, explique le succ\u00e8s d&rsquo;Amazon&nbsp;:<img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Funcategorized%2Ff108-1.jpg&amp;q=100&amp;w=615&amp;hash=cfd75387100339cf0d67a57fe5089574\" alt=\"\"><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>Les recommandations personnalis\u00e9es<\/strong>&nbsp;: en fonction des derniers achats ou recherches effectu\u00e9es, Amazon est pass\u00e9 ma\u00eetre dans l&rsquo;art de sugg\u00e9rer des articles susceptibles de plaire. L&rsquo;algorithme est si efficace que la plupart du temps, je l&rsquo;admets un peu honteusement, \u00e7a fonctionne! Amazon a le don de me sugg\u00e9rer des livres d&rsquo;un auteur que j&rsquo;affectionne particuli\u00e8rement ou l&rsquo;item qui \u00ab\u00a0match\u00a0\u00bb parfaitement avec l&rsquo;accessoire de v\u00e9lo que j&rsquo;ai d\u00e9j\u00e0 achet\u00e9.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>L&rsquo;interface agr\u00e9able et intuitive<\/strong>&nbsp;: l&rsquo;interface d&rsquo;Amazon est vraiment simple et facile \u00e0 utiliser. On peut magasiner par d\u00e9partement, faire des recherches rapides, acc\u00e9der \u00e0 nos commandes et m\u00eame enregistrer et partager des items de sa&nbsp;<em>liste de souhaits<\/em>. R\u00e9gler ses achats se fait aussi en un tournemain puisque les informations personnelles (num\u00e9ro de carte de cr\u00e9dit, adresse, etc.) sont d\u00e9j\u00e0 enregistr\u00e9es. L&rsquo;interface multiplateforme constitue aussi un b\u00e9n\u00e9fice&nbsp;puisque 29 % des adultes qu\u00e9b\u00e9cois ach\u00e8tent en ligne par le biais d&rsquo;un t\u00e9l\u00e9phone intelligent ou une tablette num\u00e9rique selon une \u00e9tude du Cefrio parue en 2016<sup>2<\/sup>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>Digne de confiance<\/strong>&nbsp;: que l&rsquo;article soit vendu par Amazon ou vendu par un tiers et exp\u00e9di\u00e9 par Amazon, on peut acheter l&rsquo;esprit tranquille. En effet, on peut \u00eatre assur\u00e9 de recevoir l&rsquo;item convoit\u00e9 dans les d\u00e9lais promis et on peut facilement le retourner et se faire rembourser si celui-ci ne nous satisfait pas enti\u00e8rement. J&rsquo;ai moi-m\u00eame eu la surprise de voir Amazon s&rsquo;occuper des suivis et des relances aupr\u00e8s d&rsquo;un tiers commer\u00e7ant \u00e0 ma place apr\u00e8s avoir \u00e9t\u00e9 insatisfaite d&rsquo;un produit achet\u00e9 sur la plateforme. Je pr\u00e9f\u00e8re de beaucoup accorder ma confiance \u00e0 Amazon plut\u00f4t que de r\u00e9gler des achats directement sur le site d&rsquo;un tiers m\u00e9connu.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>\u00c0 l&rsquo;avant-garde<\/strong>&nbsp;: cet argument peut sembler farfelu, mais j&rsquo;affectionne le fait qu&rsquo;Amazon soit dans le vent c\u00f4t\u00e9 techno. On peut par exemple entrer dans son portail avec ses empreintes digitales, demander verbalement \u00e0 Siri de commander \u00e0 nouveau du caf\u00e9 et recevoir des messages textes qui m&rsquo;avertissent que ma commande a \u00e9t\u00e9 livr\u00e9e. Je me sens comme une James Bond du magasinage en ligne!<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Et vous, \u00eates-vous des cyberacheteurs? Et si oui, quel est votre site d&rsquo;achat en ligne pr\u00e9f\u00e9r\u00e9?<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li><a href=\"http:\/\/www.cefrio.qc.ca\/netendances\/le-commerce-electronique-au-quebec-une-forte-croissance-en-2015\/la-place-du-mobile-dansle-commerce-electronique\/\">http:\/\/www.cefrio.qc.ca\/netendances\/le-commerce-electronique-au-quebec-une-forte-croissance-en-2015\/la-place-du-mobile-dansle-commerce-electronique\/<\/a><\/li><li><a href=\"http:\/\/ici.radio-canada.ca\/nouvelles\/Economie\/2016\/03\/07\/003-amazon-commerce-electronique-innover.shtml\">http:\/\/ici.radio-canada.ca\/nouvelles\/Economie\/2016\/03\/07\/003-amazon-commerce-electronique-innover.shtml<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai r\u00e9cemment publi\u00e9 un billet \u00e0 propos des habitudes d&rsquo;achat en ligne de mes voisins d&rsquo;immeuble. Je ne serais pas une ethnographe tr\u00e8s objective si je passais sous silence mes propres inclinaisons en la mati\u00e8re. C&rsquo;est que, voyez-vous, moi aussi j&rsquo;ai succomb\u00e9 aux charmes du magasinage en ligne et notamment au gain de temps, \u00e0 l&rsquo;abondance de choix et aux nombreuses \u00e9conomies qu&rsquo;il me permet. D&rsquo;ailleurs, j&rsquo;ose vous l&rsquo;avouer, je suis une acheteuse en ligne inv\u00e9t\u00e9r\u00e9e et une grande fan de mon site de magasinage pr\u00e9f\u00e9r\u00e9, Amazon. <\/p>\n","protected":false},"author":14,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMAZON : MON P\u00c9CH\u00c9 MIGNON! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/amazon-mon-peche-mignon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMAZON : MON P\u00c9CH\u00c9 MIGNON! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"J&#039;ai r\u00e9cemment publi\u00e9 un billet \u00e0 propos des habitudes d&#039;achat en ligne de mes voisins d&#039;immeuble. Je ne serais pas une ethnographe tr\u00e8s objective si je passais sous silence mes propres inclinaisons en la mati\u00e8re. C&#039;est que, voyez-vous, moi aussi j&#039;ai succomb\u00e9 aux charmes du magasinage en ligne et notamment au gain de temps, \u00e0 l&#039;abondance de choix et aux nombreuses \u00e9conomies qu&#039;il me permet. D&#039;ailleurs, j&#039;ose vous l&#039;avouer, je suis une acheteuse en ligne inv\u00e9t\u00e9r\u00e9e et une grande fan de mon site de magasinage pr\u00e9f\u00e9r\u00e9, Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/fr\/amazon-mon-peche-mignon\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-06T22:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T22:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/7451f383fc14f03a1ad40416656ff0d91475773687_generated_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"266\" \/>\n\t<meta property=\"og:image:height\" content=\"188\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie-Claude Gendron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie-Claude Gendron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/\"},\"author\":{\"name\":\"Marie-Claude Gendron\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/a42b4124877d24676fc5325bbbb06dfa\"},\"headline\":\"AMAZON : MON P\u00c9CH\u00c9 MIGNON!\",\"datePublished\":\"2016-10-06T22:23:00+00:00\",\"dateModified\":\"2022-05-24T22:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/7451f383fc14f03a1ad40416656ff0d91475773687_generated_thumb_blog.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/amazon-mon-peche-mignon\\\/\",\"name\":\"AMAZON : MON P\u00c9CH\u00c9 MIGNON! 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Je ne serais pas une ethnographe tr\u00e8s objective si je passais sous silence mes propres inclinaisons en la mati\u00e8re. C'est que, voyez-vous, moi aussi j'ai succomb\u00e9 aux charmes du magasinage en ligne et notamment au gain de temps, \u00e0 l'abondance de choix et aux nombreuses \u00e9conomies qu'il me permet. 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