{"id":1370,"date":"2016-07-07T16:55:00","date_gmt":"2016-07-07T20:55:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1370"},"modified":"2022-05-25T16:55:37","modified_gmt":"2022-05-25T20:55:37","slug":"blogging-my-way-to-the-top","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/blogging-my-way-to-the-top\/","title":{"rendered":"BLOGGING MY WAY TO THE TOP!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Le vedettariat du web en est encore \u00e0 son \u00e9tat embryonnaire au Qu\u00e9bec. La couverture m\u00e9diatique r\u00e9cente de plusieurs&nbsp;<em>Success stories<\/em>&nbsp;de \u00ab&nbsp;chez nous&nbsp;\u00bb pourrait toutefois acc\u00e9l\u00e9rer les choses. Le fait est que le bloggeur a un bel avenir devant lui parce qu\u2019il est vou\u00e9 \u00e0 devenir l\u2019influenceur de demain, et ce pour les trois raisons suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>Le public se m\u00e9fie de plus en plus de l\u2019information traditionnelle, officielle et format\u00e9e et de moins en moins du beau-fr\u00e8re bloggeur.&nbsp;<\/strong>Le cynisme se porte bien et m\u00eame mieux que jamais. Le consommateur doute du vendeur et de sa publicit\u00e9, l\u2019\u00e9lecteur doute des candidats &nbsp;et de leurs promesses. Le public tend donc &nbsp;\u00e0 se tourner vers des sources d\u2019information moins formelles, vers monsieur et madame tout-le-monde &#8211; &nbsp;les bloggeurs justement &#8211; qui comme lui, respire le gros bon sens et ass\u00e8ne, avec plus ou moins d\u2019\u00e9l\u00e9gance et de justesse, des \u00ab&nbsp;v\u00e9rit\u00e9s&nbsp;\u00bb non format\u00e9es.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>Le mode de diffusion contribue \u00e0 la cr\u00e9dibilit\u00e9.&nbsp;<\/strong>La seule mani\u00e8re pour un billet de blog d\u2019\u00eatre vu, c\u2019est en \u00e9tant partag\u00e9 volontairement par un noyau de lecteurs assidus. Quand une personne de l\u2019entourage du lecteur voit le billet d\u2019un bloggeur appara\u00eetre sur son fil d\u2019actualit\u00e9 (\u00e0 supposer qu\u2019il traite d\u2019un sujet int\u00e9ressant), il ne suscite pas la m\u00eame r\u00e9action de m\u00e9fiance qu\u2019une source officielle. L\u2019article partag\u00e9 est r\u00e9f\u00e9renc\u00e9 par une connaissance et non par un inconnu ayant des intentions plus ou moins honorables!<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li><strong>La technologie est peu co\u00fbteuse et ais\u00e9ment accessible.&nbsp;<\/strong>Il est aujourd\u2019hui possible de cr\u00e9er du contenu accessible au plus grand nombre et d\u2019apparence soign\u00e9e, sans grands moyens et sans grand talent. Les plateformes de cr\u00e9ation web de style CMS sont de plus en plus r\u00e9pandues, vari\u00e9es et peu co\u00fbteuses. On est bien loin du site web amateur avec un compteur et des chats multicolores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>Bref, le bloggeur ne\u00a0<strong>souffre pas de la m\u00e9fiance ambiante<\/strong>, il peut\u00a0<strong>compter sur des modes de<\/strong>\u00a0<strong>diffusion qui le cr\u00e9dibilisent<\/strong>\u00a0et il peut le\u00a0<strong>faire \u00e0 faible co\u00fbt<\/strong>\u00a0! Il lui suffit de percer le plafond de verre de l\u2019anonymat avec un contenu viral pour profiter d\u2019un statut d\u2019influenceur privil\u00e9gi\u00e9 dans le monde de l\u2019information 2.0. Une fois le statut acquis, reste \u00e0\u00a0<strong>trouver un \u00e9quilibre entre la g\u00e9n\u00e9ration de revenus et l\u2019honn\u00eatet\u00e9 du propos\u00a0<\/strong>(\u00e9valuations de produits et de services,\u2026) afin de ne pas devenir un \u00ab\u00a0vendu\u00a0\u00bb et perdre ainsi toute cr\u00e9dibilit\u00e9. Good luck with that!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le vedettariat du web en est encore \u00e0 son \u00e9tat embryonnaire au Qu\u00e9bec. La couverture m\u00e9diatique r\u00e9cente de plusieurs Success stories de \u00ab chez nous \u00bb pourrait toutefois acc\u00e9l\u00e9rer les choses. Le fait est que le bloggeur a un bel avenir devant lui parce qu\u2019il est vou\u00e9 \u00e0 devenir l\u2019influenceur de demain, et ce pour les trois raisons suivantes :<\/p>\n","protected":false},"author":20,"featured_media":1371,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BLOGGING MY WAY TO THE TOP! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/blogging-my-way-to-the-top\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLOGGING MY WAY TO THE TOP! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Le vedettariat du web en est encore \u00e0 son \u00e9tat embryonnaire au Qu\u00e9bec. 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