{"id":1400,"date":"2014-12-08T17:08:00","date_gmt":"2014-12-08T21:08:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1400"},"modified":"2022-05-25T17:09:05","modified_gmt":"2022-05-25T21:09:05","slug":"la-dissonance-cognitive-satisfaction-garantie","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/la-dissonance-cognitive-satisfaction-garantie\/","title":{"rendered":"LA DISSONANCE COGNITIVE? SATISFACTION GARANTIE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Le&nbsp;<strong>remord de l\u2019acheteur<\/strong>, nous en sommes tous victimes. Mais, dans certains cas, ce remord initial se transforme progressivement et l\u2019achat r\u00e9alis\u00e9 finit par devenir la meilleure d\u00e9cision qu\u2019on ait jamais prise. La machine \u00e0 espresso, pr\u00e9tendument silencieuse, qui fait un bruit \u00e9trange quand on l\u2019utilise ou encore l\u2019ordinateur qui prend quelques secondes de plus qu\u2019en magasin pour d\u00e9marrer finissent m\u00eame par ne plus nous d\u00e9ranger malgr\u00e9 une certaine d\u00e9ception initiale. Plusieurs iront m\u00eame jusqu\u2019\u00e0 en faire la promotion \u00e0 ceux qui demanderont des conseils sur le sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Attention, si vous vous souvenez d\u2019avoir v\u00e9cu l\u2019exp\u00e9rience d\u00e9crite ci-haut, c\u2019est peut-\u00eatre que vous avez \u00e9t\u00e9 en proie au ph\u00e9nom\u00e8ne de&nbsp;<strong>dissonance cognitive<\/strong>. L\u2019\u00eatre humain ne peut en effet pas endurer bien longtemps&nbsp;<strong>l\u2019incoh\u00e9rence entre ses actes<\/strong>&nbsp;(l\u2019achat)&nbsp;<strong>et ses pens\u00e9es<\/strong>&nbsp;(jugement et satisfaction envers le produit). Ainsi, le fait d\u2019avoir pay\u00e9 le gros prix pour une machine \u00e0 espresso qui finalement ne performe pas \u00e0 la hauteur de nos attentes nous motive \u00e0 accorder de moins en moins d\u2019attention aux imperfections du produit et \u00e0 exag\u00e9rer ses qualit\u00e9s. Il est sans contredit difficile d\u2019admettre qu\u2019on a pris une mauvaise d\u00e9cision!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F6017-dissonance-cognitive-novembre-2014.jpg&amp;q=100&amp;w=615&amp;hash=b46b46a44b7c8ac64ed0752b5c27052a\" alt=\"\">Cela semble d\u2019ailleurs d\u2019autant plus difficile lorsque le prix d\u2019un produit est \u00e9lev\u00e9. Comment ne pourrait-on pas \u00eatre combl\u00e9 de bonheur suite \u00e0 l\u2019achat d\u2019un produit si dispendieux? Le prix pay\u00e9 garantit, en quelque sorte, la satisfaction, que l\u2019on soit ou non r\u00e9ellement satisfait des caract\u00e9ristiques et de la performance du produit acquis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Jetez donc un coup d\u2019\u0153il sur les produits que vous avez achet\u00e9s r\u00e9cemment. De combien d\u2019entre eux \u00eates-vous pleinement satisfaits? Certains soul\u00e8vent-ils des doutes? Ne m\u2019en voulez pas si c\u2019est le cas, ces doutes&nbsp; vont s\u2019estomper d\u2019eux-m\u00eames tr\u00e8s rapidement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le remord de l\u2019acheteur, nous en sommes tous victimes. Mais, dans certains cas, ce remord initial se transforme progressivement et l\u2019achat r\u00e9alis\u00e9 finit par devenir la meilleure d\u00e9cision qu\u2019on ait jamais prise. La machine \u00e0 espresso, pr\u00e9tendument silencieuse, qui fait un bruit \u00e9trange quand on l\u2019utilise ou encore l\u2019ordinateur qui prend quelques secondes de plus qu\u2019en magasin pour d\u00e9marrer finissent m\u00eame par ne plus nous d\u00e9ranger malgr\u00e9 une certaine d\u00e9ception initiale. Plusieurs iront m\u00eame jusqu\u2019\u00e0 en faire la promotion \u00e0 ceux qui demanderont des conseils sur le sujet.<\/p>\n","protected":false},"author":20,"featured_media":1401,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-comportements-et-attitudes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA DISSONANCE COGNITIVE? 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La machine \u00e0 espresso, pr\u00e9tendument silencieuse, qui fait un bruit \u00e9trange quand on l\u2019utilise ou encore l\u2019ordinateur qui prend quelques secondes de plus qu\u2019en magasin pour d\u00e9marrer finissent m\u00eame par ne plus nous d\u00e9ranger malgr\u00e9 une certaine d\u00e9ception initiale. 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