{"id":1409,"date":"2016-11-29T17:13:00","date_gmt":"2016-11-29T21:13:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1409"},"modified":"2022-05-25T17:13:32","modified_gmt":"2022-05-25T21:13:32","slug":"les-plateformes-de-streaming-en-ligne-lexception-quebecoise","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/les-plateformes-de-streaming-en-ligne-lexception-quebecoise\/","title":{"rendered":"LES PLATEFORMES DE STREAMING EN LIGNE, L’EXCEPTION QU\u00c9B\u00c9COISE"},"content":{"rendered":"\n

\u00c0 l’image de plusieurs au Qu\u00e9bec, je me questionne souvent sur la pertinence de demeurer abonn\u00e9e \u00e0 un service de t\u00e9l\u00e9vision payante. En effet, en tant qu’utilisatrice de Netflix<\/em>, Chromecast<\/em> et autres modes de contournement pour \u00e9couter des \u00e9missions en ligne (rien d’ill\u00e9gal, rassurez-vous!), je regarde rarement la t\u00e9l\u00e9vision traditionnelle. Et je ne suis pas la seule, puisque plus de la moiti\u00e9 des Qu\u00e9b\u00e9cois (53 %) ont l’habitude de regarder la t\u00e9l\u00e9 sur le net, ne serait-ce que quelques extraits par mois.<\/p>\n\n\n\n

L’utilisation exclusive d’Internet pour visionner du contenu t\u00e9l\u00e9visuel demeure toutefois encore marginale : seulement 5 % des Qu\u00e9b\u00e9cois disent le faire uniquement en ligne, alors que cette pratique est sensiblement plus r\u00e9pandue \u00e0 l’Ouest (de 9 % \u00e0 14 %, selon les provinces). Comment peut-on expliquer cette diff\u00e9rence? Tr\u00e8s possiblement en raison de la langue du contenu disponible sur le web. En effet, l’offre en ligne regorge de contenu anglophone canadien ou am\u00e9ricain, alors que le contenu francophone demeure limit\u00e9. Or, les Qu\u00e9b\u00e9cois jouissent d’une sc\u00e8ne t\u00e9l\u00e9visuelle tr\u00e8s vivante, d’o\u00f9 \u00e9mergent de nombreux t\u00e9l\u00e9romans et t\u00e9l\u00e9s\u00e9ries \u00e0 succ\u00e8s.<\/p>\n\n\n\n

De l\u00e0 d\u00e9coule certainement la popularit\u00e9 des services de vid\u00e9o sur demande (VSD) tels Illico t\u00e9l\u00e9 ou Bell t\u00e9l\u00e9, qui sont particuli\u00e8rement pris\u00e9s au Qu\u00e9bec (20 % d’utilisateurs VSD comparativement \u00e0 3 % \u00e0 13 % parmi les autres provinces canadiennes) : les Qu\u00e9b\u00e9cois veulent profiter de la libert\u00e9 qu’offre la t\u00e9l\u00e9vision en ligne, tout en recherchant du contenu bien de chez eux.<\/p>\n\n\n\n

Cons\u00e9quemment, il n’est pas surprenant de constater que c’est au Qu\u00e9bec que l’on observe le plus faible taux de p\u00e9n\u00e9tration de Netflix<\/em> au pays (25 % c. 47 % ailleurs au Canada). L’application a beau offrir certains contenus en fran\u00e7ais, ceux-ci s’av\u00e8rent difficiles \u00e0 trouver et comportent peu de nouveaut\u00e9s.<\/p>\n\n\n\n

Bref, comme plusieurs, il me faudra probablement encore un certain temps avant de me d\u00e9sabonner compl\u00e8tement de la t\u00e9l\u00e9vision payante traditionnelle, et pour ce faire, je veillerai \u00e0 avoir \u00e0 port\u00e9e de main du contenu \u00a0\u00bb bien de chez nous \u00a0\u00bb via Tou.tv<\/em>, Club<\/em> illico<\/em>, T\u00e9l\u00e9 partout…<\/em> En attendant peut-\u00eatre un Netflix<\/em> qu\u00e9b\u00e9cois!<\/p>\n\n\n\n


Les donn\u00e9es de cet article proviennent de L’Observateur des technologies m\u00e9dias (OTM\u00a9), le premier outil de recherche sur l’utilisation des technologies m\u00e9dias au Canada. Avec plus de 12 000 entrevues t\u00e9l\u00e9phoniques r\u00e9alis\u00e9es chaque ann\u00e9e, l’OTM a sond\u00e9 plus de 120 000 Canadiens au cours des dix derni\u00e8res ann\u00e9es, ce qui en fait l’enqu\u00eate de suivi sur les technologies m\u00e9dias la plus pr\u00e9cise et compl\u00e8te qui soit.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’image de plusieurs au Qu\u00e9bec, je me questionne souvent sur la pertinence de demeurer abonn\u00e9e \u00e0 un service de t\u00e9l\u00e9vision payante. En effet, en tant qu’utilisatrice de Netflix, Chromecast et autres modes de contournement pour \u00e9couter des \u00e9missions en ligne (rien d’ill\u00e9gal, rassurez-vous!), je regarde rarement la t\u00e9l\u00e9vision traditionnelle. Et je ne suis pas la seule, puisque plus de la moiti\u00e9 des Qu\u00e9b\u00e9cois (53 %) ont l’habitude de regarder la t\u00e9l\u00e9 sur le net, ne serait-ce que quelques extraits par mois.<\/p>\n","protected":false},"author":21,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"\nLES PLATEFORMES DE STREAMING EN LIGNE, L'EXCEPTION QU\u00c9B\u00c9COISE - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/les-plateformes-de-streaming-en-ligne-lexception-quebecoise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LES PLATEFORMES DE STREAMING EN LIGNE, L'EXCEPTION QU\u00c9B\u00c9COISE - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l'image de plusieurs au Qu\u00e9bec, je me questionne souvent sur la pertinence de demeurer abonn\u00e9e \u00e0 un service de t\u00e9l\u00e9vision payante. 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