{"id":1430,"date":"2015-11-10T17:22:00","date_gmt":"2015-11-10T21:22:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1430"},"modified":"2022-05-25T17:23:14","modified_gmt":"2022-05-25T21:23:14","slug":"lets-get-together","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/lets-get-together\/","title":{"rendered":"LET&rsquo;S GET TOGETHER!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><em>\u00ab\u00a0What you are doing is amazing. I have never experienced something like this before. It is a very cool idea. It really shows how much you care about the community. Thank you so much for giving me the opportunity to get involved! \u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Cette citation r\u00e9sume \u00e0 merveille l\u2019\u00e9tat de la recherche qualitative en 2015. Formul\u00e9 devant une webcam par un participant \u00e0 l\u2019une de nos communaut\u00e9s en ligne, souvent appel\u00e9es \u00ab Market Research Online Communities \u00bb ou MROC dans la litt\u00e9rature anglo-saxonne, elle d\u00e9montre comment l\u2019innovation et le dialogue sont d\u00e9sormais au c\u0153ur des processus d\u2019exploration et d\u2019\u00e9valuation qualitatifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La recherche a en effet \u00e9volu\u00e9 au rythme des m\u00e9dias sociaux et des mentalit\u00e9s. Les consommateurs d\u2019aujourd\u2019hui sont en effet plus que jamais (mais moins que bient\u00f4t) des technophiles qui produisent du contenu, qui naviguent depuis plusieurs ann\u00e9es dans un contexte de mondialisation et qui comprennent souvent tr\u00e8s bien les enjeux des organisations dont ils ach\u00e8tent les produits. Les communaut\u00e9s en ligne correspondent parfaitement \u00e0 cette r\u00e9alit\u00e9 dans la mesure o\u00f9\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>\u2026elles permettent de regrouper, sur une plateforme d\u00e9di\u00e9e (Linkedin, Facebook ou une de nos plateformes sur mesure), d\u2019une dizaine \u00e0 plusieurs centaines de participants pour quelques heures, quelques jours, voire quelques semaines ou mois autour d\u2019une vari\u00e9t\u00e9 d\u2019activit\u00e9s de recherche (sondage, discussion, id\u00e9ation\u2026) qui font&nbsp;<strong>un usage intensif des technologies<\/strong>&nbsp;(vid\u00e9os, web reportage via t\u00e9l\u00e9phone intelligent, annotation d\u2019images,\u2026).<\/li><li>\u2026elles permettent aux individus de&nbsp;<strong>participer au moment o\u00f9 ils le souhaitent et de n\u2019importe quel lieu<\/strong>, ce qui simplifie fortement le recrutement et la logistique. Des clients \u00e0 Vladivostok, Paris et Mogadiscio? Pas de probl\u00e8me!<\/li><li>\u2026elles instaurent&nbsp;<strong>un v\u00e9ritable dialogue<\/strong>&nbsp;avec (et entre) des participants qui ne veulent plus se contenter de consommer un produit que l\u2019on a \u00ab fait pour eux \u00bb. Ils veulent collaborer au d\u00e9veloppement ou l\u2019am\u00e9lioration d\u2019un produit \/ service qu\u2019ils voudront consommer (ce qui rejaillit d\u2019ailleurs positivement sur l\u2019image de la marque). L\u2019explosion des sites de type \u00ab kickstarter \u00bb en est la preuve irr\u00e9futable.<\/li><li>\u2026elles assurent un<strong>&nbsp;fort degr\u00e9 d\u2019engagement<\/strong>&nbsp;et se traduisent en une richesse de contenu exceptionnelle.<\/li><li>\u2026elles permettent d\u2019obtenir des r\u00e9sultats&nbsp;<strong>relativement rapidement \u00e0 un co\u00fbt qui se compare avantageusement<\/strong>&nbsp;aux approches traditionnelles.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>La mise en place d\u2019une communaut\u00e9 implique cependant des pr\u00e9cautions de par la nature profond\u00e9ment organique des \u00e9changes qui s\u2019y d\u00e9roulent, notamment un mandat de recherche clair quant aux objectifs et \u00e0 la dur\u00e9e de l\u2019\u00e9tude, des activit\u00e9s vari\u00e9es et ludiques, une r\u00e9flexion pr\u00e9alable quant \u00e0 la confidentialit\u00e9 des propos recueillis et du mat\u00e9riel pr\u00e9sent\u00e9, un timing efficace et un ou plusieurs animateurs chevronn\u00e9s omnipr\u00e9sents pour r\u00e9pondre aux questions et d\u00e9montrer l\u2019\u00e9coute requise pour instaurer le dialogue souhait\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat you are doing is amazing. I have never experienced something like this before. It is a very cool idea. It really shows how much you care about the community. Thank you so much for giving me the opportunity to get involved! \u201d<\/p>\n<p>Cette citation r\u00e9sume \u00e0 merveille l\u2019\u00e9tat de la recherche qualitative en 2015. Formul\u00e9 devant une webcam par un participant \u00e0 l\u2019une de nos communaut\u00e9s en ligne, souvent appel\u00e9es \u00ab Market Research Online Communities \u00bb ou MROC dans la litt\u00e9rature anglo-saxonne, elle d\u00e9montre comment l\u2019innovation et le dialogue sont d\u00e9sormais au c\u0153ur des processus d\u2019exploration et d\u2019\u00e9valuation qualitatifs.<\/p>\n<p>La recherche a en effet \u00e9volu\u00e9 au rythme des m\u00e9dias sociaux et des mentalit\u00e9s. Les consommateurs d\u2019aujourd\u2019hui sont en effet plus que jamais (mais moins que bient\u00f4t) des technophiles qui produisent du contenu, qui naviguent depuis plusieurs ann\u00e9es dans un contexte de mondialisation et qui comprennent souvent tr\u00e8s bien les enjeux des organisations dont ils ach\u00e8tent les produits. Les communaut\u00e9s en ligne correspondent parfaitement \u00e0 cette r\u00e9alit\u00e9 dans la mesure o\u00f9\u2026<\/p>\n","protected":false},"author":23,"featured_media":1431,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33,19,17,24],"tags":[],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluations-emballage","category-groupes-de-discussion","category-mrocs","category-tests-de-concepts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LET&#039;S GET TOGETHER! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/lets-get-together\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LET&#039;S GET TOGETHER! - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"\u201cWhat you are doing is amazing. I have never experienced something like this before. It is a very cool idea. It really shows how much you care about the community. Thank you so much for giving me the opportunity to get involved! \u201d Cette citation r\u00e9sume \u00e0 merveille l\u2019\u00e9tat de la recherche qualitative en 2015. Formul\u00e9 devant une webcam par un participant \u00e0 l\u2019une de nos communaut\u00e9s en ligne, souvent appel\u00e9es \u00ab Market Research Online Communities \u00bb ou MROC dans la litt\u00e9rature anglo-saxonne, elle d\u00e9montre comment l\u2019innovation et le dialogue sont d\u00e9sormais au c\u0153ur des processus d\u2019exploration et d\u2019\u00e9valuation qualitatifs. La recherche a en effet \u00e9volu\u00e9 au rythme des m\u00e9dias sociaux et des mentalit\u00e9s. Les consommateurs d\u2019aujourd\u2019hui sont en effet plus que jamais (mais moins que bient\u00f4t) des technophiles qui produisent du contenu, qui naviguent depuis plusieurs ann\u00e9es dans un contexte de mondialisation et qui comprennent souvent tr\u00e8s bien les enjeux des organisations dont ils ach\u00e8tent les produits. 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