{"id":1444,"date":"2014-07-03T17:29:00","date_gmt":"2014-07-03T21:29:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1444"},"modified":"2022-05-25T17:29:34","modified_gmt":"2022-05-25T21:29:34","slug":"quatre-outils-pour-vaincre-la-desirabilite-sociale","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/quatre-outils-pour-vaincre-la-desirabilite-sociale\/","title":{"rendered":"QUATRE OUTILS POUR VAINCRE LA D\u00c9SIRABILIT\u00c9 SOCIALE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La&nbsp;<strong>d\u00e9sirabilit\u00e9 sociale<\/strong>&nbsp;est le processus psychologique, conscient ou non, &nbsp;par lequel l\u2019individu essaye de contr\u00f4ler son image afin de se pr\u00e9senter sous un jour favorable \u00e0 ses interlocuteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Bien \u00e9videmment, un tel m\u00e9canisme est susceptible d\u2019avoir un impact significatif sur les r\u00e9sultats des recherches qualitatives (groupes de discussion et entrevues individuelles) puisque les individus se rencontrent et sont donc plus enclins \u00e0 \u00ab&nbsp;vouloir&nbsp;\u00bb projeter une image socialement acceptable. Pour d\u00e9passer cet \u00e9cueil, l\u2019animateur a \u00e0 sa disposition une grande vari\u00e9t\u00e9 d\u2019outils dont les suivants&nbsp;:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Une introduction pr\u00f4nant la libert\u00e9 d\u2019opinion<\/strong>&nbsp;: en d\u00e9but de discussion, l\u2019animateur clarifie qu\u2019il n\u2019a pas d\u2019avis \u00e0 \u00e9mettre, qu\u2019il n\u2019est pas \u00e0 la recherche du consensus et qu\u2019il s\u2019int\u00e9resse autant aux avis minoritaires que majoritaires. Il encourage ainsi les participants \u00e0 exprimer leur opinion franche et honn\u00eate, surtout si celle-ci ne refl\u00e8te pas l\u2019opinion dominante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Le pr\u00e9ambule d\u00e9culpabilisant<\/strong>&nbsp;: certains sujets plus sensibles requi\u00e8rent une mise en contexte sp\u00e9cifique. Le pr\u00e9ambule d\u00e9culpabilisant, en soulignant le caract\u00e8re \u00ab&nbsp;normal&nbsp;\u00bb d\u2019une situation ou d\u2019une habitude (par exemple, \u00ab&nbsp;une grande majorit\u00e9 des qu\u00e9b\u00e9cois jouent, tout comme vous, \u00e0 des jeux de hasard et d\u2019argent&nbsp;\u00bb), permet d\u2019instaurer un climat propice aux \u00e9changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Le questionnaire individuel<\/strong>&nbsp;: en demandant \u00e0 chaque participant de r\u00e9pondre individuellement \u00e0 un questionnaire avant d\u2019exprimer son opinion, l\u2019animateur peut d\u00e9buter la discussion avec un point de vue qui n\u2019est pas influenc\u00e9 par les pairs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">4)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>Les techniques projectives&nbsp;<\/strong>: en amenant les participants \u00e0 \u00ab&nbsp;projeter&nbsp;\u00bb leurs perceptions ou leurs opinions (vis-\u00e0-vis d\u2019un produit ou d\u2019une marque par exemple) sur un support neutre et peu impliquant (association de mots ou d\u2019images, collage, dessin individuel ou collectif, jeux de r\u00f4les,\u2026), l\u2019animateur peut d\u00e9couvrir les composantes \u00e9motionnelles des opinions plut\u00f4t que leur expression rationnelle \u00ab&nbsp;raffin\u00e9e&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Enfin, bien qu\u2019efficaces, aucun de ces outils ne peut se substituer aux capacit\u00e9s d\u2019un animateur \u00e0 lire les participants et \u00e0 savoir distinguer, dans les comportements et les propos, le vrai du socialement d\u00e9sirable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La d\u00e9sirabilit\u00e9 sociale est le processus psychologique, conscient ou non,  par lequel l\u2019individu essaye de contr\u00f4ler son image afin de se pr\u00e9senter sous un jour favorable \u00e0 ses interlocuteurs.<\/p>\n<p>Bien \u00e9videmment, un tel m\u00e9canisme est susceptible d\u2019avoir un impact significatif sur les r\u00e9sultats des recherches qualitatives (groupes de discussion et entrevues individuelles) puisque les individus se rencontrent et sont donc plus enclins \u00e0 \u00ab vouloir \u00bb projeter une image socialement acceptable. Pour d\u00e9passer cet \u00e9cueil, l\u2019animateur a \u00e0 sa disposition une grande vari\u00e9t\u00e9 d\u2019outils.<\/p>\n","protected":false},"author":23,"featured_media":1445,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22,19],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevues-individuelles","category-groupes-de-discussion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUATRE OUTILS POUR VAINCRE LA D\u00c9SIRABILIT\u00c9 SOCIALE - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/quatre-outils-pour-vaincre-la-desirabilite-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUATRE OUTILS POUR VAINCRE LA D\u00c9SIRABILIT\u00c9 SOCIALE - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"La d\u00e9sirabilit\u00e9 sociale est le processus psychologique, conscient ou non, par lequel l\u2019individu essaye de contr\u00f4ler son image afin de se pr\u00e9senter sous un jour favorable \u00e0 ses interlocuteurs. 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