{"id":1447,"date":"2014-04-22T17:31:00","date_gmt":"2014-04-22T21:31:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1447"},"modified":"2022-05-25T17:31:21","modified_gmt":"2022-05-25T21:31:21","slug":"les-ecueils-de-la-seduction-en-ligne-la-lecon-de-jeffxxl","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/les-ecueils-de-la-seduction-en-ligne-la-lecon-de-jeffxxl\/","title":{"rendered":"LES \u00c9CUEILS DE LA S\u00c9DUCTION EN LIGNE, LA LE\u00c7ON DE JEFFXXL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Je m\u2019appelle C\u00e9drick. J\u2019ai 38 ans, je suis relativement intelligible, plut\u00f4t charmant et globalement de bonne compagnie. Je suis aussi, comme tout bon c\u00e9libataire qui ne souhaite pas le rester, un utilisateur averti des outils de \u00ab&nbsp;dating&nbsp;\u00bb modernes que sont Tinder ou OkCupid. La fin du c\u00e9libat ne se con\u00e7oit plus, semble-t-il, sans ces interm\u00e9diaires. En dehors du virtuel et de la g\u00e9olocalisation, point de salut!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Je dois toutefois dire, et il s\u2019agit l\u00e0 d\u2019une v\u00e9ritable chance, que mon bagage en recherche marketing est des plus utiles pour comprendre et m\u2019illustrer dans cet univers. La s\u00e9duction en ligne entre humains suit en effet les m\u00eames r\u00e8gles que la s\u00e9duction des consommateurs dans un march\u00e9 : un public cible bien d\u00e9fini et un positionnement clair, unique et pertinent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici donc mes suggestions \u00e0 ceux qui souhaitent se d\u00e9marquer sur la tablette\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>&nbsp;<strong>D\u00e9finir son public cible&nbsp;:<\/strong>&nbsp;en marketing, comme en s\u00e9duction, il est important de d\u00e9terminer \u00e0 qui l\u2019on souhaite s\u2019adresser. \u00c0 premi\u00e8re vue, rien de plus logique. Le public cible est toutefois g\u00e9n\u00e9ralement tr\u00e8s mal d\u00e9fini par les s\u00e9ducteurs et s\u00e9ductrices post-modernes. &nbsp;Ainsi, au-del\u00e0 de l\u2019\u00e2ge, la plupart des femmes semblent rechercher des hommes \u00ab&nbsp;int\u00e9ressants&nbsp;\u00bb, \u00ab&nbsp;intelligents&nbsp;\u00bb et \u00ab&nbsp;qui aiment le bon vin et les soir\u00e9es entre amis&nbsp;\u00bb. Comment attirer les bonnes personnes mais aussi se distinguer \u00e0 leurs yeux si l\u2019on se pr\u00e9sente comme un produit g\u00e9n\u00e9rique? En voulant plaire \u00e0 tout le monde, on finit par ne plaire \u00e0 personne.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>V\u00e9hiculer un message clair qui, textuellement ou sous la forme de photographie, r\u00e9pond aux trois caract\u00e9ristiques d\u2019un bon positionnement.<ul><li><strong>L\u2019attrait et la pertinence<\/strong>&nbsp;:<ul><li><strong>Faire l\u2019effort de se montrer sous son meilleur jour<\/strong>&nbsp;: le vide intersid\u00e9ral meuble souvent l\u2019onglet description, les plus aventuriers optant pour un dessin de lapin, un \u00ab&nbsp;non merci&nbsp;\u00bb ou une explication sommaire quant au fait qu\u2019ils ne savent \u00ab&nbsp;pas quoi dire dans ces trucs-l\u00e0, que c\u2019est difficile\u2026&nbsp;\u00bb. Cela sans parler des fautes de fran\u00e7ais \u00e0 chaque mot et du langage texte. Vous n\u2019ach\u00e8teriez probablement pas un produit pour lequel vous ne disposez que d\u2019une photographie ou d\u2019un descriptif \u00e9crit par un enfant d\u2019\u00e2ge pr\u00e9scolaire.<\/li><li><strong>Choisir des photos adapt\u00e9es \u00e0 de la \u00ab&nbsp;vente&nbsp;\u00bb<\/strong>&nbsp;: elles sont ainsi souvent prises dans une pi\u00e8ce sombre, en \u00ab&nbsp;selfie&nbsp;\u00bb (vous n\u2019avez pas d\u2019amis?) ou avec plusieurs personnes (c\u2019est lequel qui est en vente?).&nbsp; Optez plut\u00f4t pour des photos claires, o\u00f9 le produit est bien mis en valeur et ce dans diff\u00e9rents contextes susceptibles d\u2019interpeller votre public (vous visez un amateur de voyage? Des photos de vous sur une plage de Phuket devraient interpeller le bon segment).&nbsp;&nbsp;<\/li><\/ul><\/li><li><strong>&nbsp;La cr\u00e9dibilit\u00e9:&nbsp;<\/strong>la coh\u00e9rence, source de cr\u00e9dibilit\u00e9, n\u2019est pas toujours au rendez-vous. J\u2019ai ainsi d\u00e9couvert que&nbsp;<em>\u00ab&nbsp;Cruela69&nbsp;\u00bb<\/em>&nbsp;cherche une relation durable mais&nbsp;<em>\u00ab&nbsp;est tr\u00e8s occup\u00e9e&nbsp;\u00bb<\/em>&nbsp;et&nbsp;<em>\u00ab&nbsp;ne veut pas n\u00e9cessairement un chum&nbsp;\u00bb<\/em>&nbsp;alors que&nbsp;<em>\u00ab&nbsp;MakeitFit&nbsp;\u00bb<\/em>&nbsp;est \u00e0 la fois \u00ab&nbsp;tr\u00e8s int\u00e9ress\u00e9e&nbsp;\u00bb \u00e0 faire des rencontres, mais aussi&nbsp;<em>\u00ab&nbsp;difficile et a peu de chances de s\u2019int\u00e9resser \u00e0 vous&nbsp;\u00bb<\/em>. Il existe plusieurs centaines de produits sur la tablette. Se pr\u00e9senter \u00e0 la fois comme un repas gastronomique et du fast-food suscite des doutes et conduit \u00e0 l\u2019\u00e9limination.&nbsp;&nbsp;<\/li><li><strong>L\u2019unicit\u00e9&nbsp;:<\/strong>&nbsp;elle repose ici plut\u00f4t sur une combinaison savante des \u00e9l\u00e9ments pr\u00e9c\u00e9dents et est parfaitement illustr\u00e9e par le fameux&nbsp;<em>\u00ab&nbsp;JeffXXL&nbsp;\u00bb<\/em>. Ce s\u00e9ducteur patent\u00e9 avance ainsi&nbsp;<em>\u00ab&nbsp;bien porter son nom&nbsp;\u00bb&nbsp;<\/em>et s\u2019int\u00e9resse au segment du march\u00e9 f\u00e9minin qui&nbsp;<em>\u00ab&nbsp;veut avoir du fun&nbsp;\u00bb<\/em>. Un positionnement clair et pr\u00e9cis accompagn\u00e9 d\u2019une description et des photos qui mettent en avant, sans ambigu\u00eft\u00e9, les qualit\u00e9s recherch\u00e9es du produit. Un exemple \u00e0 m\u00e9diter!&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>En esp\u00e9rant que mes conseils vous seront utiles\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">P.S.&nbsp;: si vous \u00eates charmante, intelligible et c\u00e9libataire&nbsp;\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La s\u00e9duction en ligne entre humains suit les m\u00eames r\u00e8gles que la s\u00e9duction des consommateurs dans un march\u00e9 : un public cible bien d\u00e9fini et un positionnement clair, unique et pertinent.<\/p>\n","protected":false},"author":23,"featured_media":1448,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-image-de-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LES \u00c9CUEILS DE LA S\u00c9DUCTION EN LIGNE, LA LE\u00c7ON DE JEFFXXL - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/les-ecueils-de-la-seduction-en-ligne-la-lecon-de-jeffxxl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" 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