{"id":1453,"date":"2014-03-11T17:34:00","date_gmt":"2014-03-11T21:34:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1453"},"modified":"2022-05-25T17:34:35","modified_gmt":"2022-05-25T21:34:35","slug":"in-situ-veritas","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/in-situ-veritas\/","title":{"rendered":"IN SITU VERITAS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Selon l\u2019adage,&nbsp;<em>\u00ab&nbsp;faire quelque chose sans y penser, c\u2019est faire quelque chose &nbsp;bien et bien mieux qu\u2019en y pensant \u00bb&nbsp;<\/em>. Pour s\u2019en convaincre, il suffit d\u2019essayer de descendre les escaliers ou de lasser ses chaussures en \u00e9tant \u00ab&nbsp;pr\u00e9sent&nbsp;\u00bb plut\u00f4t que sur un mode automatique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Cette r\u00e9alit\u00e9 s\u2019applique &nbsp;\u00e0 de nombreuses habitudes de notre quotidien, habitudes que nombre de nos clients souhaitent d\u00e9coder et comprendre afin de d\u00e9velopper de nouveaux produits (baignoires, appareils t\u00e9l\u00e9phoniques, sites Web,\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Se pose alors la question, pour les chercheurs que nous sommes, de comment comprendre ces&nbsp;<em>modus operandi<\/em>&nbsp;si les individus eux-m\u00eames n\u2019en ont pas conscience?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>L\u2019<em>observation in situ (sur place)<\/em><\/strong>&nbsp;apparait ici comme une r\u00e9ponse possible. En effet, ce mode de collecte permet de&nbsp;:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Saisir les comportements<strong>&nbsp;au moment o\u00f9 ils se produisent<\/strong>&nbsp;et id\u00e9alement&nbsp;<strong>dans le lieu au sein duquel ils se produisent habituellement<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>Obtenir&nbsp;<strong>une certaine authenticit\u00e9 des comportements<\/strong>, compar\u00e9e \u00e0 des paroles et des \u00e9crits qui font n\u00e9cessairement l\u2019objet d\u2019une interpr\u00e9tation et d\u2019une rationalisation a posteriori.<\/li><li>Recueillir&nbsp;<strong>des donn\u00e9es concr\u00e8tes<\/strong>,&nbsp;<strong>directement observ\u00e9es<\/strong>&nbsp;et parfois m\u00eame&nbsp;<strong>quantifiables.<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br>Cette approche a toutefois des limites dont il faut \u00eatre conscient afin de r\u00e9duire \/ contr\u00f4ler leurs effets\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">La pr\u00e9sence d\u2019un observateur est susceptible de&nbsp;<strong>m<\/strong><strong>odifier le comportement<\/strong>&nbsp;du sujet.<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:13px\"><li>Il y a lieu de s\u2019interroger sur&nbsp;<strong>le caract\u00e8re objectif des observations r\u00e9alis\u00e9es<\/strong>, le chercheur n\u2019\u00e9tant ni parfaitement \u00ab&nbsp;neutre&nbsp;\u00bb ni en mesure de tout percevoir.<\/li><li>Il existe&nbsp;<strong>un risque d\u2019interpr\u00e9tation<\/strong>&nbsp;des comportements observ\u00e9s.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Selon l\u2019adage, \u00ab faire quelque chose sans y penser, c\u2019est faire quelque chose  bien et bien mieux qu\u2019en y pensant \u00bb. Pour s\u2019en convaincre, il suffit d\u2019essayer de descendre les escaliers ou de lasser ses chaussures en \u00e9tant \u00ab pr\u00e9sent \u00bb plut\u00f4t que sur un mode automatique.<\/p>\n<p>Cette r\u00e9alit\u00e9 s\u2019applique  \u00e0 de nombreuses habitudes de notre quotidien, habitudes que nombre de nos clients souhaitent d\u00e9coder et comprendre afin de d\u00e9velopper de nouveaux produits (baignoires, appareils t\u00e9l\u00e9phoniques, sites Web,\u2026).<\/p>\n<p>Se pose alors la question, pour les chercheurs que nous sommes, de comment comprendre ces modus operandi si les individus eux-m\u00eames n\u2019en ont pas conscience?<\/p>\n","protected":false},"author":23,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevues-individuelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IN SITU VERITAS - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/in-situ-veritas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN SITU VERITAS - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"Selon l\u2019adage, \u00ab faire quelque chose sans y penser, c\u2019est faire quelque chose bien et bien mieux qu\u2019en y pensant \u00bb. 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