{"id":1497,"date":"2014-05-06T17:58:00","date_gmt":"2014-05-06T21:58:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1497"},"modified":"2022-05-25T17:58:24","modified_gmt":"2022-05-25T21:58:24","slug":"the-state-of-online-research-an-evolving-landscape","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/the-state-of-online-research-an-evolving-landscape\/","title":{"rendered":"THE STATE OF ONLINE RESEARCH: AN EVOLVING LANDSCAPE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">The traditional web survey is no longer the only player in the online research ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Over the past few years, we have witnessed the emergence of:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>Social Media Research;<\/li><li>Do It Yourself Research (DIY) and;<\/li><li>Mobile Research.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><br><strong>Social Media Research:<\/strong>\u00a0\u201cListening\u201d is the new buzzword. Why ask a question when the answer may already be out there, free and unbiased, on\u00a0<em>Facebook<\/em>, on\u00a0<em>Twitter\u00a0<\/em>or other social networks? This is what social media research promises and tries to deliver by capturing and analyzing online conversations thanks to specialized tools such as\u00a0<em>Radian 6<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">While the \u201canalysis\u201d portion of these tools often leaves a lot to be desired, the time required to crawl the web is drastically reduced, allowing for a more streamlined research process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>Do It yourself Research (DIY):&nbsp;<\/strong>Have a question? Need a quick answer that won\u2019t cost much? Why not do it all yourself in a matter of days, from questionnaire design all the way to analysis? The tools are out there and, in some cases, they allow users to circumvent the traditional market research firm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Heck, even Google threw its hat into the ring with&nbsp;<em>Google Consumer Surveys<\/em>. While these tools may offer many advantages, things are not always what they seem, as our&nbsp;<em>Google Consumer Survey<\/em>&nbsp;experiment showed&nbsp;<a href=\"https:\/\/www.adhoc-recherche.com\/fr\/blogue\/fr\/blogue\/googles-diy-market-research-tool-the-good-the-bad-and-the-ugly.\/\">http:\/\/www.adhoc-recherche.com\/fr\/blogue\/googles-diy-market-research-tool-the-good-the-bad-and-the-ugly.\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong>Mobile Research<\/strong>: Smartphones are providing market researchers with more unique ways to conduct research. For one, mobile research allows for \u201cin the moment\u201d data collection. As opposed to waiting for a user to be in front of their computer, researchers can now trigger surveys directly on a respondent\u2019s phone, either through an app or through geolocating. They can even collect multimedia (photos, videos, etc.) data from respondents in real-time, as specific events unfold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Mobile research is also a good solution for harder to reach audiences, such as 18 to 34 year olds or respondents in emerging markets where cell phones are more prevalent than computers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><img decoding=\"async\" src=\"https:\/\/www.adhoc-recherche.com\/app\/thirdparty\/phpthumb\/phpThumb.php?src=%2Fapp%2Fuploads%2Fimages%2Fblog%2F7002-the-state-of-online-research-novembre-2013.jpg&amp;q=100&amp;w=615&amp;hash=7baf515968f0c582edfe893cb5afeae3\" alt=\"\">With smartphone adoption on the rise, researchers also need to be conscious that some of their respondents will try to answer surveys meant for computers, directly on their smartphones. Don\u2019t forget to take this into account the next time you program a survey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">Let\u2019s get one thing straight \u2013 traditional web surveys are&nbsp;<strong>not<\/strong>&nbsp;disappearing anytime soon. However, their results can often times be complemented by integrating new practices such as social media research, DIY and mobile research into the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\">The online research toolbox is getting richer and market research firms need to adapt to this new reality or risk losing ground to firms specializing in these new techniques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The traditional web survey is no longer the only player in the online research ecosystem.<\/p>\n<p>Over the past few years, we have witnessed the emergence of:<\/p>\n<p>Social Media Research;<br \/>\nDo It Yourself Research (DIY) and;<br \/>\nMobile Research.<br \/>\nTraditional web surveys are not disappearing anytime soon. However, their results can often times be complemented by integrating new practices such as social media research, DIY and mobile research into the process.<\/p>\n<p>The online research toolbox is getting richer and market research firms need to adapt to this new reality or risk losing ground to firms specializing in these new techniques.<\/p>\n","protected":false},"author":28,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27,25,8],"tags":[],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethnographie-numerique","category-recherche-mobile","category-sondages-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE STATE OF ONLINE RESEARCH: AN EVOLVING LANDSCAPE - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/the-state-of-online-research-an-evolving-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE STATE OF ONLINE RESEARCH: AN EVOLVING LANDSCAPE - Ad Hoc Recherche\" \/>\n<meta property=\"og:description\" content=\"The traditional web survey is no longer the only player in the online research ecosystem. Over the past few years, we have witnessed the emergence of: Social Media Research; Do It Yourself Research (DIY) and; Mobile Research. Traditional web surveys are not disappearing anytime soon. However, their results can often times be complemented by integrating new practices such as social media research, DIY and mobile research into the process. The online research toolbox is getting richer and market research firms need to adapt to this new reality or risk losing ground to firms specializing in these new techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adhoc-recherche.com\/fr\/the-state-of-online-research-an-evolving-landscape\/\" \/>\n<meta property=\"og:site_name\" content=\"Ad Hoc Recherche\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-06T21:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T21:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adhoc-recherche.com\/wp-content\/uploads\/2022\/05\/9de97a2fda4ed54651d4d71bef1aa54a1399379233_blogpost_thumb_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lionel Bohbot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lionel Bohbot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/\"},\"author\":{\"name\":\"Lionel Bohbot\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#\\\/schema\\\/person\\\/2dc8d9b0fb2007e0fc132fb487bf4d90\"},\"headline\":\"THE STATE OF ONLINE RESEARCH: AN EVOLVING LANDSCAPE\",\"datePublished\":\"2014-05-06T21:58:00+00:00\",\"dateModified\":\"2022-05-25T21:58:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/\"},\"wordCount\":449,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/9de97a2fda4ed54651d4d71bef1aa54a1399379233_blogpost_thumb_blog.jpg\",\"articleSection\":[\"Ethnographie num\u00e9rique\",\"Recherche mobile\",\"Sondages Internet\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/\",\"url\":\"https:\\\/\\\/www.adhoc-recherche.com\\\/en\\\/the-state-of-online-research-an-evolving-landscape\\\/\",\"name\":\"THE STATE OF ONLINE RESEARCH: AN EVOLVING LANDSCAPE - 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