{"id":1508,"date":"2014-02-25T18:02:00","date_gmt":"2014-02-25T22:02:00","guid":{"rendered":"https:\/\/www.adhoc-recherche.com\/?p=1508"},"modified":"2022-05-25T18:03:31","modified_gmt":"2022-05-25T22:03:31","slug":"goutes-y-dabord-on-en-discute-apres","status":"publish","type":"post","link":"https:\/\/www.adhoc-recherche.com\/fr\/goutes-y-dabord-on-en-discute-apres\/","title":{"rendered":"GO\u00dbTES-Y D’ABORD, ON EN DISCUTE APR\u00c8S!"},"content":{"rendered":"\n

Introduire de nouveaux produits, changer une recette existante ou proposer de nouvelles saveurs constituent quelques-uns des d\u00e9fis auxquels sont confront\u00e9es les entreprises du domaine alimentaire. <\/p>\n\n\n\n

Pour y faire face, plusieurs de nos clients ont recours \u00e0 des tests organoleptiques. Concr\u00e8tement, ces tests visent \u00e0 \u00e9tablir la r\u00e9ceptivit\u00e9 des consommateurs \u00e0 l\u2019\u00e9gard de nouveaux produits ou de changements apport\u00e9s \u00e0 des produits existants<\/strong> via des d\u00e9gustations organis\u00e9es selon des normes tr\u00e8s pr\u00e9cises.<\/p>\n\n\n\n

Les consommateurs pr\u00eatent ainsi leur sens de la vue, de l\u2019odorat, du go\u00fbt et du toucher afin d\u2019\u00e9valuer des saucisses europ\u00e9ennes, de la bi\u00e8re \u00e0 l\u2019\u00e9rable, du yogourt probiotique, du caf\u00e9 aromatis\u00e9 ou encore des sandwichs d\u00e9jeuner.<\/p>\n\n\n\n

Ces tests sont souvent consid\u00e9r\u00e9s incontournables dans le secteur agro-alimentaire, et ce pour les quatre raisons suivantes :\"\"<\/p>\n\n\n\n

  1. Ils rendent intelligibles des sensations que le consommateur n\u2019est pas habitu\u00e9 \u00e0 verbaliser<\/strong> gr\u00e2ce \u00e0 des questionnements sp\u00e9cifiques (qui vont plus loin que les \u00ab c\u2019est bon \/ ce n\u2019est pas bon \u00bb ou \u00ab j\u2019aime \/ j\u2019aime pas \u00bb).<\/li>
  2. Ils permettent de pr\u00e9voir les attitudes de la population cible<\/strong> \u00e0 l\u2019\u00e9gard des produits alimentaires \u00e9valu\u00e9s gr\u00e2ce \u00e0 des \u00e9chantillons de quelques centaines de personnes.<\/li>
  3. Ils permettent de d\u00e9celer des pistes d\u2019am\u00e9lioration concr\u00e8tes<\/strong> pour les \u00e9quipes de recherche & d\u00e9veloppement.<\/li>
  4. Ils sont multiusages<\/strong> puisqu\u2019ils peuvent permettre d\u2019atteindre une vari\u00e9t\u00e9 d\u2019objectifs.<\/li><\/ol>\n\n\n\n


    Nous avons ainsi r\u00e9alis\u00e9, au cours des derni\u00e8res ann\u00e9es, plusieurs centaines d\u2019\u00e9valuations de ce type afin de \u2026\u00a0\u00a0<\/p>\n\n\n\n

    • \u2026ajuster la recette d\u2019un produit d\u00e9j\u00e0 sur le march\u00e9;<\/li>
    • \u2026peaufiner la recette d\u2019un produit qui est en cours de cr\u00e9ation;<\/li>
    • \u2026d\u00e9duire des all\u00e9gations publicitaires (par exemple, XX % des consommateurs interrog\u00e9s ont pr\u00e9f\u00e9r\u00e9 ce produit au concurrent le plus vendu);<\/li>
    • \u2026comparer la r\u00e9ceptivit\u00e9 d\u2019un produit \u00e0 la concurrence;<\/li>
    • \u2026suivre la r\u00e9ceptivit\u00e9 de produits dans le temps;<\/li>
    • \u2026s\u00e9lectionner les saveurs les plus performantes pour constituer un multipack efficace;<\/li>
    • \u2026identifier les points forts des produits des concurrents;<\/li>
    • \u2026comprendre l\u2019\u00e9chec d\u2019un produit;<\/li>
    • \u2026confronter plusieurs ex\u00e9cutions d\u2019un m\u00eame produit;<\/li>
    • \u2026valider le \u00ab fit \u00bb d\u2019un nouveau concept avec sa r\u00e9alisation;<\/li>
    • \u2026comparer la performance de certains attributs de ce produit par rapport aux attentes de la client\u00e8le cible;<\/li>
    • Et bien d\u2019autres encore.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

      Les consommateurs pr\u00eatent leur sens de la vue, de l\u2019odorat, du go\u00fbt et du toucher afin d\u2019\u00e9valuer des saucisses europ\u00e9ennes, de la bi\u00e8re \u00e0 l\u2019\u00e9rable, du yogourt probiotique, du caf\u00e9 aromatis\u00e9 ou encore des sandwichs d\u00e9jeuner.<\/p>\n","protected":false},"author":29,"featured_media":1509,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-blog.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evaluations-de-nouveaux-produits-et-services"],"acf":[],"yoast_head":"\nGO\u00dbTES-Y D'ABORD, ON EN DISCUTE APR\u00c8S! - Ad Hoc Recherche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adhoc-recherche.com\/fr\/goutes-y-dabord-on-en-discute-apres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GO\u00dbTES-Y D'ABORD, ON EN DISCUTE APR\u00c8S! 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