SARAH MORIN-DE RUYTER

Project Director

Sarah has a Master’s degree in Marketing from ESG UQAM, where she wrote her thesis on influencer marketing. She also has a Bachelor’s degree in fashion marketing. Since joining Ad Hoc in November 2022, she has combined her expertise in marketing research and customer experience (CX) to turn insights into strategic recommendations.
Known for her thoroughness, organizational skills, and analytical mindset, Sarah is also involved in the development and training of the next generation of researchers within the company. Sarah especially enjoys the variety of projects, which keeps her professional curiosity alive.
Outside of work, Sarah has a real passion for tap dancing. Travel is also a big part of her life, as is photography, which lets her capture her adventures around the world.