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Erica Horn
Google's DIY Market Research Tool: The good, the bad and the ugly.

DIY solutions are all the rage these days (DIY home renos, DIY hairdos, DIY jewelry, etc.). Human beings are looking for more and more ways to do things on their own. Our industry is no exception. In 2012, a “new” DIY market research tool threw its hat into the ring… GOOGLE!  We at Ad Hoc just had to try out Google Consumer Surveys

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