THE AD HOC DIFFERENCE
| OPEN | Alert to the newest trends… |
| INNOVATIVE | ...to continuously cultivate our tool box, provide a different angle, and bring fresh ideas… |
| LUCID | ...while maintaining the utmost rigor… |
| INGENIOUS | ...combining the best approaches available… |
| INSPIRING | ...in order to discover insights that make a real difference… |
| ENCAPSULATE | ...and to reveal them in a manner that is clear, compelling and concise… |
| ELOQUENT | ...relying on our judgement, intuition and perspective… |
| GUIDING | ...to accompany clients in the decisions they must make… |
| ENLIGHTENED | ...thanks to a multidisciplinary team of passionate, experienced and highly trained people… |
| HUMAN | ...who truly accompany their clients through their engagement, agility and complicity. |
OUR MEMBERSHIPS
Our professionals are members of various industry associations, from the QRCA (Qualitative Research Consultants Association) to Esomar (World Association of Opinion and Marketing Research Professionals). These memberships help keep us up-to-date on emerging best industry practices throughout the international market research community.
OUR CAUSES
We’re in the business of people. So we believe in giving back to the people around us in any way we can. That’s why we get involved with organizations that are making a real difference in our local community. Organizations like the Lighthouse Children and Families, Ste. Justine Children’s Hospital and the Huntington Society of Quebec. We not only donate funds to these causes, but our dedicated employees volunteer their time as well, helping out with everything from food drives to dragon-boat fundraisers.
We are also big believers in the importance of education, which is why we support several local universities and colleges. We host regular workshops to introduce students to some of the practical applications of market research, giving them a behind-the-scenes perspective on the industry. We also fund a successful and long-running scholarship program at HEC Montréal, the University of Montreal’s business school.
PROTECTION OF PERSONAL INFORMATION AND SECURITY OF INFORMATION
We make it a priority to protect all information we gather for our clients and ensure it is treated as strictly confidential. And we protect the personal information and confidentiality of everyone who participates in our studies.
To make sure all information relating to our research studies stays private and secure, we follow industry standard practices and respect the guidelines of CRIC, Esomar and Canada’s federal government Privacy Act.