Our services

CATEGORIES :
14 March 2022

Our services

TAILOR-MADE SOLUTIONS TO MEET YOUR UNIQUE NEEDS

We've worked with pretty much every kind of company you could think of, from small start-ups to multinational giants and everything in between. So we understand better than anyone that each organization is different, with its own unique needs and goals.

That's why we offer a fully customized approach to every project we take on, delivering tailor-made services and solutions that will not only meet but exceed your expectations.

WHAT WE DO 

Our innovative team has the know-how to bring you the information you need, and the experience to deliver the most relevant insights. Our areas of expertise include:

IDEATION AND INNOVATION

INSIGHTS GENERATION AND IDENTIFICATION OF GROWTH OPPORTUNITIES
CO-CREATION WITH CUSTOMERS
IDEA GENERATION
DESIGN THINKING
IDEA AND CONCEPT TESTING (PRODUCTS, SERVICES, BUSINESS MODELS)
OPTIMIZATION OF ATTRIBUTES (EX. : FEATURES, FUNCTIONS) THAT MAKE UP AN INDIVIDUAL PRODUCT OR SERVICE
MEASURING MARKET POTENTIAL FOR NEW COMMERCIAL INITIATIVES
POST-RESEARCH WORKSHOPS

BRAND IMAGE AND POSITIONING

UNDERSTANDING PERCEPTIONS AND MEASURING BRAND IMAGE
DEFINING AND REVISING BRAND POSITIONING
UNDERSTANDING HOW BRANDS / PRODUCTS COMPARE IN THE MARKET AND HOW TO BETTER DIFFERENTIATE

USER EXPERIENCE (UX)

EVALUATION OF APPS, WEBSITES AND OF VARIOUS TYPES OF USER INTERFACES
USER RESEARCH
COGNITIVE ERGONOMICS RESEARCH
USER EXPERIENCE RESEARCH
GUERRILLA UX RESEARCH
USABILITY TESTING WITH OUR PROPRIETARY PLATFORM (QUALITATIVE AND QUANTITATIVE)
DESIGN THINKING

CUSTOMER EXPERIENCE (CX)

MAPPING AND UNDERSTANDING CUSTOMER JOURNEY
MEASURING CUSTOMER EXPERIENCE
TRACKING STUDIES

UNDERSTAND THE CUSTOMER

EXPLORING CONSUMER’S NEEDS AND PAIN POINTS
IDENTIFYING WHAT LEVERS APPEAL TO CONSUMERS
MEASURING CONSUMERS BEHAVIORS AND ATTITUDES
CUSTOMER PROFILING AND PERSONAS
SEGMENTATION STUDIES
TRENDS AND INDUSTRY DATA ANALYSIS

ADVERTISING / COMMUNICATION

UNDERSTANDING REACTIONS TO ADVERTISING / COMMUNICATIONS AND IDENTIFYING OPPORTUNITIES FOR IMPROVEMENT (PRE AND POST-TEST)
MEASURING THE IMPACT OF COMMUNICATION CAMPAIGNS
GAUGING EMOTIONAL RESPONSE TO COMMUNICATION CAMPAIGNS

ON-LINE DASHBOARDING

CREATION AND DISTRIBUTION OF VISUALLY-APPEALING DASHBOARDS, INTEGRATING MULTIPLE DATA STREAMS, IN A CUSTOMIZABLE WAY, TO MULTIPLE USERS, IN A SELF-SERVE MODE

PRICING

IDENTIFYING THE TRUE PERCEIVED VALUE OF PRODUCTS AND SERVICES
FINDING THE OPTIMAL PRICE FOR PRODUCTS AND SERVICES

PACKAGING

ASSESSING THE EFFECTIVENESS OF ACTUAL PACKAGING
TESTING PACKAGING CONCEPTS IN TERMS OF PRESERVATION OF BRAND EQUITY AND CAPACITY TO COMMUNICATE DESIRED MESSAGES

EMPLOYEE EXPERIENCE (EX) AND EMPLOYER BRAND

RADAR HR - EMPLOYEE EXPERIENCE AND EMPLOYER BRAND DIAGNOSTIC
EMPLOYEE ENGAGEMENT MEASUREMENT
UNDERSTANDING PERCEPTIONS AND MEASURING EMPLOYER BRAND IMAGE
HOW WE DO IT

So how do we proceed? Our experienced team tackles every project with an arsenal of specialized tools and methodologies, to find the most effective approach and deliver the actionable data you need:

TOOLBOX OF APPROACHES FOR IN-DEPTH EXPLORATIONTYPES OF DATA COLLECTION
MROCS
(MARKET RESEARCH ON-LINE COMMUNITIES)
WEB SURVEYS
(VIA PANEL OR CUSTOMER LISTS)
BULLETIN BOARDSONLINE OMNIBUS: RADAR
ON-LINE ACTIVITY-BASED RESEARCHMOBILE RESEARCH
PRIVATE GROUPS ON FACEBOOK OR LINKEDINTELEPHONE SURVEYS
FACILITATION OF BRAINSTORMING SESSIONSIN-SITU / ON-SITE INTERCEPTS
CO-CREATIONAT HOME SURVEYS
CROWDSOURCINGMAIL SURVEYS
FOCUS GROUPS
(ONLINE OR IN PERSON)
SOCIAL MEDIA MONITORING
INDIVIDUAL INTERVIEWS
(ONLINE OR IN PERSON)
EYE-TRACKING
SUPER GROUPSFACE-READING – DECODING EMOTIONS
SHOP-ALONGS AND SHADOWINGPASSIVE MEASUREMENT
ETHNOGRAPHY - IN HOME VISITSBIOMETRICS
TEXT ANALYTICSNEUROSCIENCE

METHODS
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MOBILE RESEARCH

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MROCS (ON-LINE COMMUNITIES)

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CO-CREATION

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SURVEYS

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FOCUS GROUPS, INDIVIDUAL INTERVIEWS AND SUPER GROUPS

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ETHNOGRAPHY

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RESULTS

WHAT WE ACHIEVE

WE FOCUS ON YOUR NEEDS  

One thing that sets us apart from other market research firms is that we really take the time to listen to and understand what you need. We don't just blindly follow your requests; we question, we challenge, and we choose the best tools and methodologies to bring you reliable information and insights.  

WE THINK OUTSIDE THE BOX 

We think differently to bring fresh and creative ideas to the table. We don't hesitate to reimagine traditional techniques, and we are constantly enriching our toolbox with new and innovative methodologies. We then tap into this arsenal of tools and combine them carefully to find the most effective approach for every project. 

WE CONNECT THE DOTS

You don't have time to sift through oceans of data trying to figure out what it all means. That's why we're here to do it for you. Our experienced team looks at the information gathered from every angle, finding patterns and establishing links to deliver meaningful insights that will drive you to make the best decisions. 

WE SHED LIGHT 

Our researchers are like storytellers, finding compelling and creative ways to explain complex information in a clear, cohesive and easy to understand way. It's not enough just to get results; it's pinpointing the most relevant information for your business that counts.  

WE DELIVER ACTION-ORIENTED ADVICE 

What's the ultimate goal of market research? To better understand and make informed decisions. That's why we don't just gather results and drop them in your lap; we offer vision and guidance to help you make sense of the findings and put them into action. Our forward-thinking team delivers invaluable insights and recommendations so you can tap into new markets, solve issues and boost the performance of your business.