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Génération BI : j'ai été modélisé
Je ne suis pas, personnellement, un grand utilisateur de cellulaire. Je me suis satisfait d'un téléphone à carte prépayée pendant plusieurs années. Il faut bien être joignable si les enfants sont malades à la garderie, non? Au fil du temps je me suis aperçu qu'une carte prépayée, ça ne donne pas beaucoup de minutes ni de texto. Quelqu'un a déjà vidé mon crédit juste en me textant les scores de cette fameuse partie Canadien vs Rangers qui s'était terminée 6 à 5. Donc, une carte prépayée = 11 textos + 1 appel de la garderie. Je suis arrivé à ce point de rupture où je me suis dit " J'aimerais bien ne pas avoir à compter mes minutes ou mes textos. ". Je suis donc allé voir les différentes options disponibles sur le site de mon fournisseur? trop cher. Je suis allé comparer les offres des autres fournisseurs? trop chers. Read more

Come as you are

Categories : News
Come as you are
A couple of months ago, CoverGirl, the well-known cosmetic company announced as its new spokesmodel a young makeup artist and YouTuber, James Charles, making him the first male spokesmodel for a cosmetics brand. This nomination created a vast wave of reactions on social media, as it was both acclaimed and criticised. I myself was pleasantly surprised, as I value brands that take risks and think outside the box. By taking this stance, CoverGirl contributed to shaking-up of one of the most traditional and longstanding market segmentations: the clear line that divides gender marketing. Read more

The gentle shift

Categories : News
The gentle shift
In a recent article, I described how I came back to physical books after an early-adopting adventure of e-reading that turned sour. Writing about it made me realize that many of the products that I've been an early adopter of for the past few years have not survived the test of time all that well. I was in line to get the first iPad, I eagerly waited for my Fitbit flex when fitness trackers were just a new fad and I bought a Nespresso machine when the technology was still alien to most. I've chosen these three examples because they all ended up the same way... Read more
The promises of the ever-growing supplementation industry: harder, better, faster, stronger
Other than a classic of its time, Daft Punk's harder, better, faster, stronger hit song has become a classic motivational anthem for many people: Gym rats and casual joggers, of course, but also young professionals looking to impress their bosses or university students on their straight A path to success. In a world that is ever more performance-driven, there is an industry that aims to give you an edge, to help you in on a little known secret formula to a better you and that is none other than the supplementation industry. Similar to pharmaceutical companies who have a pill to solve any and all itches and illnesses, supplementation distributors promise strength, health, higher brain functions and a stable mood to boot, all in a half cup of magical powder or in a handful of caplets! The promises offered by supplement distributors are numerous and they are, in my opinion, highly effective in our modern world for a few reasons: Read more
Les plateformes de streaming en ligne, l'exception québécoise
À l'image de plusieurs au Québec, je me questionne souvent sur la pertinence de demeurer abonnée à un service de télévision payante. En effet, en tant qu'utilisatrice de Netflix, Chromecast et autres modes de contournement pour écouter des émissions en ligne (rien d'illégal, rassurez-vous!), je regarde rarement la télévision traditionnelle. Et je ne suis pas la seule, puisque plus de la moitié des Québécois (53 %) ont l'habitude de regarder la télé sur le net, ne serait-ce que quelques extraits par mois. Read more