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What you always wanted to know about online reporting without ever asking

So you want to jump onboard the online reporting trend, but don’t know where to start?  At Ad Hoc Research, we’ve been fortunate enough to get in on the trend rather early.  In fact, after two years of intensively using an online reporting and dashboarding tool, my colleagues and I have come to the conclusion that succeeding at online reporting in market research takes the perfect combination of client, project, time and money! 

Before making the leap, here are four questions you should ask yourself:

(1). Is this really what my client wants?

The benefits of online reporting are great - the capacity to analyse large quantities of data according to personalised needs in a visually appealing way - however, a client that is not comfortable with technology or that wants their supplier to analyse the data for them may be frustrated with online reporting.  Yes, it sounds sexy to say your reporting is going online, but at the end of the day, it needs to fit the client’s needs.  Ideally, your client is technologically forward, a staunch believer in “D-I-T” (Doing-It-Themselves) and needs to drill-down data.

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So Many Reports, So Little Time

Have you ever had a project that required multiple reports in short order? Think...
- One report per region;
- One report per unit or division;
- One report per store;
- One report per wave - tracking studies.

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