The Ad Hoc Research team continues to grow and we are very pleased to announce a brand new addition to our team. This morning, Corinne Morin, data visualisation specialist, joins the Ad Hoc family. Welcome among us!
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Ma génération est plus forte que la tienne : 5 précautions à prendre lors de l’analyse générationnelleIl est par ailleurs fréquent d’analyser les résultats selon certains groupes d’âge distincts et d’identifier des tendances qui leur sont propres. La segmentation générationnelle est sans contredit porteuse et fait ses preuves dans le marché du marketing depuis les années 80.
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Les Chatbots sont-ils l’avenir de la recherche marketing?Ces conseillers sont des robots programmés pour interagir avec vous comme le ferait un humain. Ils permettent aux consommateurs d’avoir instantanément accès à un service à la clientèle rapide à toute heure du jour (ou de la nuit) et ce, à faible coût pour les entreprises.
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Lately, sustainability is THE buzzword! To make a real change and have an impact on the purchasing habits of a larger audience, some organisations have understood that the majority of consumers are not ready to change their consumption habits if this involves a considerable loss of enjoyment, even if they are aware of the benefits for the environment. Companies need to counter this loss aversion with an offering that reduces consumption guilt but does not require a huge sacrifice or effort.
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After one of our recent Marketing Research Online Communities (MROC), a participant revealed the secret of her active involvement: I liked the freedom and the encouragement of imagination. Going outside the box of asking « do you like this product » to « how does this product make you feel » was refreshing and fun for me in expressing my points. This platform allows me to feel like I can give my honest feedback without being judged by others. Okay, but how exactly do you engage your MROC participants? Here are six tips to help you master the art of participation encouragement.
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