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Effortless advertising or how to make your message go around the world... for free

Viral videos have become the holy grail for all companies, organisations and foundations. It’s a low-cost way of getting your message out there, but most of all, it’s a very effective one. However, creating a viral campaign is not an easy task, and very few actually succeed.

So how come “The Ice Bucket Challenge” went around the world so quickly? And more importantly, how can its success be reproduced by others?

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